Salesforce Agentforce Life Sciences Selected by Viatris as Its Global Customer Engagement Platform

Salesforce today announced that Viatris, a global healthcare company, selected Agentforce Life Sciences for Customer Engagement as its global customer engagement platform to connect with customers and healthcare professionals worldwide to support end-to-end engagement across medical, commercial, and patient support functions. Viatris will use Salesforce to enable more connected, data-driven engagement across its global operations.

With the selection of Agentforce Life Sciences for Customer Engagement, Salesforce will provide:

• A Unified Customer View: A single, real-time view of customer information and interactions, modernizing engagement across markets and supporting Viatris' global commercial organization.
• Real-Time Insights: Advanced automation, analytics, and Agentforce AI capabilities to deliver more personalized engagement across Viatris' commercial segments, channels, and geographies.
• Multichannel Engagement at Scale: A flexible, secure platform designed to scale across Viatris' commercial footprint in more than 165 countries and territories, supporting evolving customer engagement models worldwide. Viatris will manage field visits, event logistics, and approval workflows alongside Agentforce Marketing campaigns delivered through email, SMS, and digital channels.
• Mobile-First Capabilities: Viatris' commercial teams will use robust desktop and tablet functionality with offline sync. This helps ensure commercial teams can engage HCPs and partners with high-value interactions anywhere.

"Viatris' selection of Agentforce Life Sciences is a testament to the power of our unified platform and AI-first approach," said Joe Ferraro, SVP and GM, Agentforce Life Sciences. "This relationship demonstrates that leading global healthcare companies are ready to embrace a new era of intelligent customer engagement. With Agentforce, Viatris can move beyond traditional CRM to help deliver personalized, insight-driven interactions at scale - setting a new standard for commercial excellence in life sciences."

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