Watches of Switzerland Group plc

07/21/2025 | Press release | Archived content

Northern Goldsmiths: An Icon Reborn by the Watches of Switzerland Group

Following a meticulous refurbishment, the showroom transformation marks a renewed sense of purpose for Northern Goldsmiths, honouring its historic roots while embracing the expectations of today's luxury retail customer.

Originally established in 1892, the Grade II listed building was referred to as the 'THE RING SHOP FOR THE WORLD', with the golden clock still one of Newcastle's most recognisable features. The new refurbishment reintroduces grandeur and elegance to both the client experience and architectural detail with key features including a reimagined ground floor showcasing a dedicated Rolex area, alongside a new VIP lounge and hospitality bar.

Over a century ago, in 1919, the relationship with Rolex began, a prestigious legacy that continues today. The dedicated Rolex area proudly showcases an exclusive selection, featuring special edition models and a carefully curated collection of rare and exceptional Rolex Certified Pre-Owned timepieces.

At Northern Goldsmiths, owning a Rolex is more than having a timepiece each visit is an opportunity to reflect on the journey your watch has taken with you and the stories it represents. The Rolex Authorised Service Centre and Rolex technicians at Northern Goldsmiths reinforces the brand's dedication to quality, authenticity, and long-term client relationships. Every detail, from the personalised attention and care of your watch to the warm hospitality, celebrates the pride of being part of the Rolex world. It is a place to admire the craftsmanship and appreciate the privilege of owning something truly timeless.

As part of the new showroom experience, clients have the opportunity to shop an exquisite selection of jewellery from renowned brands such as Roberto Coin, FOPE, Marco Bicego, and Northern Goldsmiths' own high-value diamond collection. The showroom is also the only stockist for the exclusive jewellery brand Annoushka, outside of London.

Just two doors down, a second Northern Goldsmiths showroom features an impressive range of luxury timepieces from brands including OMEGA, Tudor, Zenith, and Girard-Perregaux.

"Northern Goldsmiths holds a truly special place in the hearts of many in Newcastle and beyond. We're incredibly proud to breathe new life into this historic location while maintaining the heritage and warmth it has long represented. This showroom is more than a place to shop - it's a cultural landmark, and we're honoured to continue its story with a new standard of luxury, service, and community engagement."

Craig Bolton President of the Watches of Switzerland Group UK & Europe

With over 130 years of heritage, Northern Goldsmiths is more than a showroom - it's a story reborn. As part of the Watches of Switzerland Group, it continues to represent the pinnacle of British luxury retail, while remaining deeply rooted in the community. This includes continued support for regional causes, such as the showroom's partnership with Newcastle Foodbank, highlighting a steadfast commitment to giving back.

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Watches of Switzerland Group plc published this content on July 21, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on July 23, 2025 at 13:03 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]