Outdoor Channel Delivers ‘SHOT Show New Product Premiere’ This Weekend

Catch the SHOT Show New Product Premiere January 25 at 8 p.m. ET

DENVER (January 17, 2025) - Outdoor Channel is proud to announce the highly anticipated premiere of SHOT Show New Product Premiere, airing Saturday, January 25, 2025, at 8 p.m. ET, immediately following the Shooting, Hunting and Outdoor Trade (SHOT) Show in Las Vegas, NV. For one compelling hour, firearms enthusiasts and outdoor gear fans nationwide will gain an exclusive inside look at the latest and greatest innovations from leading manufacturers in the industry.

Brought to viewers with the generous support of prestigious sponsors - FN America, Kimber, Spypoint, Smith & Wesson, Streamlight, and Winchester Olin - this special broadcast promises to highlight cutting-edge products that set the standard for craftsmanship, performance, and durability in the world of shooting and outdoor sports.

"Our goal is to provide faster, deeper access to the game-changing products unveiled at SHOT Show in Las Vegas," said Tim Cremin, Head of Programming at Outdoor Channel. "We are delivering exclusive content across multiple outlets including linear, social channels and streaming on MyOutdoorTV, so that our audience can connect with the latest advancements in shooting and outdoor industries as they happen."

This year celebrates the fifth year of the successful partnership between National Shooting Sports Foundation (NSSF) and Outdoor Sportsman Group (OSG), which has redefined how the industry's biggest event connects with consumers. Through this collaboration, the SHOT Show experience is delivered directly into the hands of shooting and hunting enthusiasts across multiple platforms, blending expert insights, must-see gear, and dynamic storytelling.

OSG is taking SHOT Show coverage to a whole new level in 2025, expanding its reach and immediacy to bring audiences closer to the action. Highlights include:

• TELEVISION - The premiere episode will air on Outdoor Channel on Saturday, January 25, at 8 p.m. ET, with additional repeats on both Outdoor Channel and Sportsman Channel, reaching a broad audience of outdoor enthusiasts.
• DIGITAL & SOCIAL - With quick turn from filming during SHOT Show, product review videos will go live across OSG's network of websites and social media channels, categorized for easy access. Full segments will also be available on MyOutdoorTV (MOTV) and select YouTube channels, offering viewers an in-depth look at the show's featured gear.
• PRINT - Spring 2025 issues of OSG's leading shooting and hunting publications will showcase a SHOT Show Product Roundup, featuring sponsors' innovative new products.

Tune in to the network premiere on January 25, 2025, at 8 p.m. ET, and visit the Guns & Ammo landing page at www.gunsandammo.com/shot to stay informed and join the conversation.

A portion of the proceeds from the "SHOT Show New Product Premiere" will benefit Project ChildSafe, the NSSF program committed to promoting genuine firearm safety through the distribution of safety education messages and free firearm safety kits to communities across the U.S.

About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1994. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube.

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