ABU workshop at BroadcastAsia 2025 explores the future of media delivery

The ABU delivered a workshop within BroadcastAsia titled "Future of Media Delivery: Expectations & Facts" on 28 May 2025 at Hall 5 of the Singapore EXPO. As part of the AsiaTechxSingapore programme, the session brought together media and tech professionals to discuss the evolving landscape of content delivery.

Moderated by Mr Peh Beng Yeow, Lead of Content Preparation at Mediacorp, the workshop took a practical look at the fast-changing media delivery landscape - driven by new technologies and shifting audience behaviours. The discussion focused on narrowing the gap between expectations and on-the-ground realities, offering participants real-world insights into emerging trends, technical considerations, and implementation challenges.

The panel featured a diverse mix of industry voices: Ms Emily Dubs, Head of Technology at the DVB Project; Mr Michael McEwen, media consultant; and Dr Peter Siebert, Vice President of the IEEE Broadcast Technology Society (BTS).

Dr Peter Siebert highlighted a growing shift away from traditional, dedicated broadcast infrastructure toward more flexible telecommunications networks. He noted that this transition is being driven by cost efficiency and the evolving habits of today's viewers, who consume content across multiple platforms.

Meanwhile, Mr Peter McEwen pointed to the importance of preserving free-to-air access for all audiences. He raised concerns about an over-reliance on commercial telecom providers, noting that their priorities may not always align with public service needs. While acknowledging the necessity for media systems to evolve, he noted that they must also remain inclusive - urging governments and public broadcasters to continue playing a central role in ensuring fair and reliable access, especially during emergencies and for public interest broadcasting.

According to Ms Emily Dubs from the DVB Project, broadcast may no longer be the go-to channel for most audiences, but it remains an essential component of the media ecosystem-especially as a backup in times of crisis. She recommended a hybrid approach, combining the strengths of broadcast, telecom, and IP-based systems to create a more adaptable and resilient delivery framework.

The workshop offered a meaningful space for media and tech stakeholders to exchange insights and consider how best to navigate a rapidly changing landscape.