Western Nevada College News

Western Nevada College Psychology Professor Dr. Rebecca Bevans is drawing national attention for her expertise on the harmful effects of synthetic food dyes, a subject she has studied and advocated about for over a decade. Her research and personal journey are featured in the newly released documentary To Dye For, which coincidentally premiered just days before the Food and Drug Administration banned Red Dye No. 3 due to its potential carcinogenic effects.

The FDA's decision to ban the dye, which has been linked to thyroid tumors in laboratory studies, brings renewed urgency to discussions about the broader risks of synthetic food dyes. While Dr. Bevans' research has focused on the impact of dyes on children's behavior, she sees the FDA's ruling as a pivotal moment to deepen public awareness about these additives.

"Knowing that our participation in this documentary might help others makes it all worth it," Dr. Bevans said. "I didn't want another child to suffer as ours did or another parent to experience the heartbreak we went through. This film is a way to reach more families and make a difference."

Dr. Bevans became devoted to the issue after discovering that synthetic dyes were contributing to her son Alex's neurobehavioral challenges. Her 2016 TEDx talk (https://www.youtube.com/watch?v=nQzOHAwCfXs) on the dangers of food dyes has been viewed nearly 500,000 times, and her expertise has been featured in Forbes Magazine. The documentary To Dye For builds on her mission to educate the public by showcasing personal stories and expert insights, including her family's experience.

The film premiered on Jan. 10 at an event hosted by the Western Nevada College Foundation and the Brewery Arts Center, raising funds to support Dr. Bevans' psychology students and their research initiatives. It is now available for streaming on platforms such as Prime Video, Apple TV, Vimeo and Fandango. Please note that fees from these platforms do not directly benefit Dr. Bevans or her students. However, individuals who wish to support her students' research can donate to the WNC Foundation by visiting wnc.edu/foundation/donate.

"Dr. Bevans' dedication to raising awareness about food dye dangers is inspiring," said WNC President Dr. J. Kyle Dalpe. "Her work exemplifies the impact that educators can have on their communities and beyond."

Dr. Bevans is available for interviews to discuss her research, the FDA's Red Dye No. 3 ban, and the documentary. Media inquiries can be directed to her at 775-445-4291 or [email protected].

For more information about To Dye For or to stream the documentary, visit todyeforthedocumentary.com.