Bring your products to life

Use enhanced product information to boost visibility, trust and shopper confidence.

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Whether it's viewed by retailers, marketplaces, or consumers, imagery plays a crucial role in helping products be correctly identified, trusted and purchased.

For GS1 UK members, adding product images to your Verified by GS1 (VbG) listings through My Numberbank is more than a visual enhancement-it's an essential part of improving data quality, strengthening trust, and supporting smoother supply chain operations.

Build brand identity and trust

A product image provides instant validation. It confirms that the Global Trade Item Number (GTIN) is accurately linked to your product and your brand. This level of visual verification enables retailers, marketplaces and consumers to authenticate products with confidence.

Images help you:

• Reduce ambiguity and improve product recognition
• Combat counterfeiting
• Protect and reinforce your brand integrity

Images are a core attribute within Verified by GS1. When combined with complete and accurate product data, they contribute to:

• Greater operational efficiency
• Fewer errors and returns
• Better experiences for trading partners
• High quality data supports better business decisions-and ultimately helps increase sales

High quality data supports better business decisions-and ultimately helps increase sales.

Consistent imagery ensures your products appear correctly and professionally wherever they are listed-across ecommerce platforms, retail systems and inventory tools. This consistency gives your products the visibility they deserve and helps build trust with customers and partners alike.

Adding images in My Numberbank is simple:

1. Log in to My Numberbank
2. Select the product number you want to update
3. Add a URL link to your product image (no file upload required)
4. Use a supported format: JPEG, PNG, SVG or HEIC
5. Follow our full image guidelines to ensure the best results

Product images will soon be mandatory for all new items shared to Verified by GS1.

• Existing shared items without images will remain shareable
• However, we strongly recommend adding images to all listings to maximise data quality, trust and visibility

By adding images now, you're not only improving today's listings you're ensuring your product data is ready for the future and helping your brand stand out in an increasingly digital supply chain.

For more help improving your product listings in My Numberbank, explore our knowledge hub.

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