Fixed date in the north: Nordstil Summer 2025 impresses retailers with new products and a positive spirit

Beate Schraml, Director GPK (glass, porcelain and ceramics) at the German Trade Association Handelsverband Wohnen und Büro, reaffirmed: "For retailers, Nordstil remains an unmissable event in northern Germany. Its five clearly defined product areas around home, gifting, and indulgence offer an inspiring mix of trendy lifestyle brands alongside emerging labels. Exactly what today's retail trade is looking for. "

An essential showcase for consumer goods

"Nordstil exceeded our expectations," shared Andrea Rousselle, Managing Director of mea living. "We were constantly busy with customer conversations, and we leave Hamburg with a full order book." Amid challenging market conditions, exhibitors arrived with cautious optimism. "Nordstil delivered!" says Jochen Hernberger, owner of Milk Concept. "By activating our customers ahead of time with targeted visitor promotions, we were able to ensure meaningful conversations at the show. Nordstil is essential for us in building customer loyalty and showcasing our newest collections directly to retailers." Andreas Hofmann, Managing Director of Die Kollektur, added: "The overall mood in the consumer goods sector is undoubtedly challenging, which was reflected in slightly lower number of visitors at our stand. However, the quality of interactions at Nordstil has been extremely encouraging, confirming once again just how important this event is for our business."

The growing emphasis on product quality, longevity, and sustainability was present across all product segments of the show, notably among the 39 exhibitors that form part of the Ethical Style programme. Additionally, to these recognised exhibitors, many brands offered appealing product lines of premium quality, attracting strong interest from buyers. Zoran Mihaljevic, co-founder of the fashion brand Arrel, was delighted: "Our first participation in Nordstil was a complete success. As a young brand, the trade fair was an ideal platform for building visibility - and at the same time generating a strong order volume. We were particularly pleased with the diversity of customers, ranging from small cafés and bookshops to concept stores from all over northern Germany. We are already looking forward to Nordstil Winter in January 2026."

Spotting trends, sparking creativity

Once again, Nordstil's Trend Islands attracted significant attention, showcasing two compelling themes. 'Timeless Warmth' celebrated comfort, sustainability, and well-being through materials like lambswool, flannel, and wood in earthy, soothing colours. In contrast, 'Creative Rebellion' embraced boldness, with vibrant colours, unconventional materials, and expressive designs that offer impactful inspiration. Visual merchandising expert Karin Wahl guided visitors through the two trend islands every day, sharing practical tips on product presentation for local retailers.

Gifts that spark joy

Nordstil's new Gourmet Boulevard, located on the upper level of halls B1 and B2, was well received, allowing visitors to conveniently explore a wide array of gourmet delights ideal for gifting. Beate Schraml emphasised the area's importance: "The Gourmet Boulevard offered an exceptional range of high-quality delicacies that retailers increasingly value as gift options. Its compact, structured layout made Nordstil a perfect place for personal interactions." Exhibitors shared this enthusiasm. Jesper Oxholm Mikkelsen, manager at Casa Mags, remarked: "Nordstil is an essential platform for our brand Gridelli. Our visually appealing presence helped attract exciting new customers, and we anticipate strong post-fair business."