Polish national football team play-off games top monthly programme list

The nation unites around football team's World Cup dream

Warsaw, Poland, 20.04.26: Nielsen, a global leader in audience measurement, data, and media intelligence, has today released its All Screens Video Landscape Report for March 2026. The report reveals that the top two most-watched programmes of the month were the Polish national team's two World Cup play-off matches, both broadcast on TVP1 and TVP Sport.

The month's peak viewership occurred during the play-off final against Sweden on 31st March in Stockholm. Despite goals from Nicola Zalewski and Karol Świderski, a dramatic 88th-minute winner from Sweden's Viktor Gyökeres saw Poland narrowly defeated 3-2. The high stakes of the match drew a massive audience:

• Average Minute Rating (AMR): 5.38 million (3.75m on TVP1; 1.63m on TVP Sport).
• Audience Share: 45.2% of total viewing at that time.

The semi-final against Albania on 26th March was also a major draw, recording a total AMR of 4.33 million and a 40.2% share of the audience. This was the second most watched programme in March.

The All Screens Video Landscape Report tracks total household viewership (defined as a combination of total reach and time spent) in Poland across four screens - TVs, PCs/laptops, smartphones, and tablets.

Distributor Rankings & Digital Integration

The monthly distributor rankings remained stable in March, with Warner Bros. Discovery retaining the top spot for the third consecutive month. Notably, this report marks the first time TVP's online platform results have been integrated into the Holding Telewizja Polska total, providing a more holistic picture of Polish viewership across TVs, PCs, smartphones, and tablets. Indeed this is reflected in the screen share data which shows that one per cent of the TVP Group content was viewed on other devices than the TV.

Lucyna Koba, Market Leader, Nielsen Poland, said: "Our March data underscores a fundamental truth about the Polish media landscape: live sport remains the ultimate 'appointment to view' experience. In a world of fragmented platforms and endless choice, the emotional pull of the national team creates a rare moment of cultural synchronicity. To see nearly 45% of the viewing audience tune in for the Sweden match proves that football is one of the few remaining catalysts capable of bringing a large part of the nation to the screen at once. Also, by integrating TVP's online results into our All Screens Video Landscape Report for the first time, we are now seeing the full, multi-screen reality of this passion-capturing viewers whether they are on the sofa or cheering from their smartphones."

About Nielsen

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).

Distributors March 2026

Polsat: Eleven Sports1, Eleven Sports2, Disco Polo Music, Eska Rock TV, Eska TV Extra, Eska TV, Fokus TV, Nowa TV, Polo TV, Polsat, Polsat Café, Polsat Doku, Polsat Film, Polsat Games, Polsat Music HD, Polsat News, Polsat News2, Polsat Play, Polsat Rodzina, Polsat Seriale, Polsat Sport 1, Polsat Sport 2, Polsat Sport Fight, Polsat Sport 3, Polsat2, Super Polsat, Wydarzenia 24, TV4, TV6, Vox Music TV, Polsat News Polityka, Polsat X, Polsat Reality, Polsat Film2, Polsat Box Go, Polsat Go, Polsatnews.pl, Interia.pl

Warner Bros Discovery: Cartoonito, Cartoon Network, Warner TV, Animal Planet HD, Discovery, Discovery Historia, Discovery Life, Discovery Science, Discovery Travel & Living, Discovery World, Discovery Civilisation, DTX, Eurosport1, Eurosport2, Food Network, HGTV, Investigation Discovery, Metro, TLC, Travel Channel, TTV - Twoja Telewizja, TVN, TVN Fabula, TVN Style, TVN Turbo, TVN24, TVN 24 Bis, TVN7, Max, Player, TVN24.pl

TVP: TVP4K, TVP ABC, TVP Dokument, TVP HD, TVP Historia, TVP Info, TVP Kultura, TVP Kobieta, TVP Nauka, TVP Polonia, TVP Rozrywka, TVP Seriale, TVP Sport, TVP1, TVP2, TVP3, Holding Telewizja Polska

Google: YouTube

TV Puls: TV Puls, Puls2

Telewizja Republika: TV Republika

Meta: Facebook, Instagram

SPI International: Stopklatka, Kino Polska, Kino Polska Muzyka, Kino TV, Zoom TV, Gametoon, Novelas+1, FILMBOX Premium, FILMBOX Family, FILMBOX Action, FILMBOX Extra

Netflix: Netflix

Canal+: Canal+ Premium, Planete+, Ale Kino+, teleTOON+, Minimini+, CANAL+ KUCHNIA, Novelas, CANAL+ EXTRA1, CANAL+ EXTRA2, Canal+Seriale, Canal+ DOMO, Canal+1, Canal+Film, CANAL+ SPORT, Canal+360, CANAL+ SPORT5, Canal+ Dokument, CANAL+SPORT2, CANAL+SPORT3, CANAL+SPORT4, DocuBox, CANAL+(online)

Press contact

Ben Gold, Director of Communications, EMEA
E: [email protected]
M: +44 7816 252 017

Market contact
Lucyna Koba, Market Lead, Nielsen Poland
E: [email protected]
M: +48 602 477 386