IBM - International Business Machines Corporation
06/17/2025 | Press release | Distributed by Public on 06/16/2025 22:32
Engaging Wimbledon fans in real time with IBM watsonx
Engaging Wimbledon fans in real time with IBM watsonx
June 17, 2025
Some guests come for the strawberries and cream and Pimm's, the signature Wimbledon cocktail dressed with strawberries, cucumber and mint. Others come hoping to spot Kate, Princess of Wales, in...
Some guests come for the strawberries and cream and Pimm's, the signature Wimbledon cocktail dressed with strawberries, cucumber and mint. Others come hoping to spot Kate, Princess of Wales, in the Royal Box where influential people from sport and society are invited to watch some of the world's best tennis matches. Still others-last year, approximately 670 million across all channels-tune in from across the globe to catch the sports drama unfolding over the first two weeks of July on the springy grass courts of the All England Lawn Tennis Club (AELTC or "All England Club") in SW19, southwest London.
Whether digitally or in person, Wimbledon has been working with IBM to engage existing fans and attract new ones for over thirty years. This year, two new AI-solutions supported by IBM's watsonx will "allow fans to immerse and engage with matches in a way they have never done before," according to Chris Clements, Digital Products Lead at the All England Club, in this year's press release.
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