Semrush Launches Official Connector for Claude, Bringing Marketing Intelligence into AI Conversations

New native integration enables access to search and market intelligence directly within Claude to automate marketing workflows.

Today, Semrush, an Adobe company, launches its official Semrush connector in Claude. The integration is now available natively within the Claude connector ecosystem, enabling all Semrush customers to seamlessly connect their accounts with no manual exports or developer support required. As the third Semrush MCP integration with a major LLM, this opens up access to a new layer of intelligence and workflow automation for Semrush users, directly inside their AI conversations with Claude.

Today's marketers are operating with fewer resources and higher expectations on ROI, so access to trusted data and automation is key. The new Semrush connector in Claude empowers marketers, SEO strategists, and entire teams to design and execute their brand visibility strategy directly in Claude, powered by Semrush's trusted search database. In the era of agentic search, this new capability unlocks enterprise-grade intelligence through a single prompt, empowering teams to build and power their AI optimization, SEO, and competitive intelligence, all in just a couple of clicks."

Vitalii Obischenko, VP, Software Development at Semrush

From Insight to Action in One Conversation

Activating the Semrush connector enables live data to surface directly inside Claude. Semrush's proprietary datasets are interpreted in context and ready to act on to unlock brand visibility opportunities including:

• Keyword strategy that previously required exporting from Keyword Magic Tool, attaching a CSV to Claude, or manually interpreting the results can now be completed with a single prompt.
• Backlink audits return a classified list of toxic links, a disavow file, and a prioritized action plan in one response.
• Competitor gap analysis runs instantly, with content briefs delivered in the same conversation.
• Market research that previously required pulling data from multiple traffic sources now delivers channel performance, audience demographics, and market share shifts in a single response.

Why We Built This

There's never been a more important time for brands to build their AI visibility. In the age of AI search, marketers are tasked with managing both SEO and AEO strategies. To meet their challenges, Semrush and Adobe together are building solutions to meet marketers in the LLMs where they're already working.

Adobe recently introduced a new plugin for ChatGPT, bringing Adobe's pro-grade tools for creativity and productivity together in a single unified plugin that works across ChatGPT Work and Codex.

Similarly, we built the Semrush connector for Claude because every marketer demands this functionality. Claude Cowork enables full automation: monthly client reports, weekly toxic link alerts and daily competitor rank monitoring can all be set up once and run without manual input.

The no-code connection opens a new category of capability to Semrush customers on Claude, linking Semrush's full dataset of 28.8 billion keywords, 43T backlinks, and 317 million LLM prompts. The depth of Semrush's dataset, combined with AI reasoning, closes the gap between knowing and doing, enabling marketers to boost brand visibility across both SEO and AI optimization.

The new Semrush connector reflects Adobe's commitment to bringing its trusted tools and data into the AI platforms customers already use, building an open, interoperable ecosystem for customers that connects AI, marketing and creativity.

Availability

The Semrush connector for Claude is now available to all Semrush One and SEO Classic plan subscribers.

Learn more about the Semrush MCP connector