Netflix Inc.

07/20/2025 | Press release | Distributed by Public on 07/21/2025 00:28

Netflix Confirms Production of New Korean Series ‘Variety’ Starring Son Ye-jin and Jo Yu-ri

Netflix has announced the production of its latest Korean series, Variety , featuring an exciting cast led by Son Ye-jin and Jo Yu-ri. Directed and written by Kim Yong-hoon, known for the acclaimed series Mask Girl and the film Beasts Clawing at Straws , Variety is set to explore the fierce desires and ambitions of people within the glamorous world of K-pop.

Son Ye-jin ( Crash Landing on You ) takes on the role of Se-eun, a powerful entertainment executive in South Korea. Se-eun is ambitious, glamorous, and exceptionally skilled at her job. Determined to make tough decisions and risk everything for the revival of the idol group she personally created, she navigates overwhelming emotions in many unexpected situations.

Jo Yu-ri, fresh off her stirring performance in Squid Game Seasons 2 and 3, stars as Seung-hui, an obsessive fan who will do whatever it takes to meet her favorite idol. The character unfolds through a deep and conflicting mix of love, hate, and fierce devotion.

Known for his signature visual style and masterful tension-building in crime stories, Director Kim brings audiences another unmissable series. Stay tuned for more updates on Variety , only on Netflix.

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