08/26/2025 | Press release | Distributed by Public on 08/26/2025 03:58
This summer, TikTok and Instagram feeds have been full of a new ritual: "checking the UV." Gen Z content creators are tracking the daily UV index - not to avoid the sun, but to head outside when it's strongest for what they see as the "optimal" tan. At the same time, some social media influencers are spreading claims that sunscreen is harmful or unnecessary, a trend that has dermatologists increasingly concerned.
While online conversations about sun exposure are trending, the risks of UV radiation are real and cumulative. Peak UV exposure affects all skin tones, from sunburn and premature aging to hyperpigmentation and, in some cases, skin cancer.
To break it all down, we asked Y. Linda Liou, DO, an assistant clinical professor in the Department of Dermatology at UC San Diego School of Medicine, to explain the science of the UV index, the real risks of intentional sun exposure, and how to enjoy sunny days without paying for it later:
I actually love that people are paying attention to the UV index - it means they're thinking about sun exposure. But what worries me is how it's being used: instead of avoiding high UV times, people are chasing them to tan faster. A tan may look like a glow, but it's really your skin's SOS signal that DNA damage has already happened. You don't see it right away, but the harm is happening underneath.
The UV index is basically a weather report for how strong the sun's radiation is. It takes into account things like time of day, altitude, cloud cover and ozone levels. The scale runs from 1 to 11+, and the higher the number, the faster your skin can burn or get damaged. At a UV index of 11, for example, some lighter skin tones can burn in under 5 minutes. But even if you are darker skinned and you don't burn easily, your skin cells are still getting hit with invisible radiation damage.
When you lay out during peak UV, you're getting a blast of radiation at its strongest. On the surface you might see a tan or burn, but underneath, UV rays are breaking DNA, stressing out skin cells and weakening your skin's immune defenses.
Short-term effects include sunburns, tans and more breakouts of things like cold sores. Over time, UV damage can lead to wrinkles, skin thinning, uneven pigmentation and increased risk of skin cancers that can be life threatening, like melanoma.
And just to be clear - no skin tone is immune. Darker skin tones don't burn as easily, but UV damage still builds up and can lead to hyperpigmentation or skin cancers that are often diagnosed later because people don't expect them.
One of the biggest myths is that a "base tan" protects you. The truth is, a tan is your skin's response to damage - it translates to your cells pumping out melanin, the protein that makes you dark, to shield the rest of your skin cell from more injury. That tiny bit of protection is nowhere near as strong as sunscreen, and you had to damage your skin just to get it. Even the darkest natural skin tones don't block UV completely, so no one is off the hook.
It's easy to feel overwhelmed by all the mixed messages online. But here's the fact: sunscreen is safe, effective, and one of the simplest ways to prevent skin cancer and premature aging.
Some myths I've heard on social media:
I hear this often from my older patients with skin cancers: "I wish I had worn more sunscreen when I was younger." Right now, you have tons of options - lotions, sprays, gels, sticks, even tinted sunscreens that blend well with different skin tones. There's truly something for everyone. So if you're debating sunscreen, remember: it's not about fear, it's about future-proofing your skin. Protect it now, and your older self will thank you.
You don't have to avoid the sun completely, just be smart about it: