Samsung Art Store Unveils Enchanting Fall Collection with The Museum of Modern Art

Samsung Art Store and The Museum of Modern Art (MoMA) are celebrating the autumn season with a captivating new collection of more than 20 carefully curated artworks available exclusively on Samsung Art Store as part of MoMA: Fall Under the Spell, offering an elevated approach to seasonal home styling.

The collection features works by renowned artists including Leonora Carrington, Diego Rivera, James Ensor, and Edvard Munch, transforming Samsung's The Frame and QLED TVs into a gallery showcase of museum-quality art. When displayed in brilliant 4K resolution, these evocative pieces bring the mystique and beauty of autumn into living spaces with sophistication that goes far beyond traditional seasonal decorations.

"This collaboration allows us to share artworks that capture the spirit of autumn in unexpected and thought-provoking ways," said Daria Greene, Global Curator of Samsung Art Store. "From haunted to whimsical, these pieces from MoMA's collection offer art enthusiasts a refined alternative to conventional Halloween decor to bring into their home."

Enchanting the Home with Museum-Quality Art

MoMA: Fall Under the Spell continues Samsung Art Store's commitment to making world-class art accessible in the home. The collection spans diverse artistic styles and perspectives, united by themes of transformation, mystery, and the changing seasons-elements that resonate deeply during autumn months.

"We're excited to expand on our collaboration with Samsung, bringing MoMA's collection beyond the Museum's walls and into people's homes," said Jesse Goldstine, Chief Retail Officer at The Museum of Modern Art. "This selection of artwork offers a fresh and delightful way for new audiences and longtime MoMA fans alike to experience the Museum's collection in their everyday environments, reflecting our belief that great art and design should be accessible and part of daily life."

Samsung's The Frame and The Frame Pro provide the perfect canvas for these artworks, delivering natural and realistic visuals validated by Pantone, the industry-leading color experts. As the world's first and only art TV to achieve ArtfulColor validation, The Frame and The Frame Pro ensure every artwork is displayed with gallery-quality precision.

Samsung Art Store's Growing and Diverse Portfolio

This collection joins Samsung Art Store's growing portfolio of exclusive collaborations with prestigious institutions, including the Art Institute of Chicago, the Van Gogh Museum, the Louvre, the Musée d'Orsay, the Tate, and Art Basel, as well as collections featuring artists such as Frida Kahlo, Henri Matisse, Georgia O'Keeffe, Roy Lichtenstein, Salvador Dalí, and Kara Walker, René Magritte, Jean-Michel Basquiat, and Marimekko.

This collection represents just one facet of the Samsung Art Store's diverse portfolio, which features something for everyone across a vast selection of mediums, artists, genres, and colors. From contemporary photography and classical paintings to abstract digital art and emerging artists' works, the Art Store's expansive collection ensures consumers can find pieces that perfectly match their personal style, home decor and mood.

For more information, visit https://www.samsung.com/us/televisions-home-theater/tvs/the-frame/digital-art-store/.