Nielsen helps New Zealand brands expand internationally with greater clarity and confidence

New market intelligence offering gives businesses a clearer view of local consumers, competitors and media behaviour before they invest

Auckland - April 22, 2026 - Nielsen is helping New Zealand businesses make smarter international growth decisions with a market intelligence approach designed to bring greater clarity, confidence and commercial discipline to expansion planning.

As more brands look beyond their home market for growth, the challenge is no longer simply about scaling up, it is about making the right strategic decisions before investment is committed. Understanding how consumers behave, where competitors are spending, which channels matter most and what messages resonate locally can make the difference between entering a market confidently and entering it blindly.

Nielsen's unified market intelligence offering is built to help businesses assess opportunities more clearly before they move. It brings together competitive advertising intelligence, consumer and media insights, and local market context to help brands understand the realities of each market before making major commercial decisions.

This includes helping organisations evaluate how competitor investment varies by market, channel and category, which creative messages are landing with audiences, whether media choices reflect genuine local behaviour, and whether budget allocations are backed by evidence rather than assumption.

The approach is designed for brands entering new regions, as well as those looking to strengthen their position across established international markets. By combining global reach with local understanding, Nielsen helps businesses identify where the strongest growth opportunities exist, where messaging may need to be adapted, and where bespoke research or concept testing could add greater value.

Amanda Gill, Senior Manager for Nielsen New Business NZ said: "Businesses expanding across borders need more than ambition alone. International growth can be full of opportunity, but it also comes with complexity. The brands that perform best are usually the ones that take the time to understand local consumers, competitive dynamics and media behaviour before they invest."

Helene Maurer, Commercial Director, NZ Agencies & Advertisers added: With Nielsen's market intelligence capabilities, businesses can move forward with a much clearer understanding of where the opportunity sits, what success is likely to require in each market, and how to make decisions with greater confidence."

Nielsen's market intelligence solutions are designed to help businesses reduce uncertainty, prioritise investment more effectively and move faster on the opportunities that matter most.

For New Zealand organisations with global ambition, the goal is simple: see the opportunity clearly, act on it faster, and outperform with confidence.

About Nielsen

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences - now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).

Media Contact

Dan Chapman
Assoc. Director, Communications, Nielsen APAC
[email protected]
+61 404 088 462