TikTok and Panini Partner to Launch a Global Digital Collectible Card Experience Tied to FIFA World Cup 2026™

Fans can collect 144 digital cards across all 48 nations by completing daily tasks to unlock rewards inside TikTok's FIFA World Cup™ Fan Experience Hub

TikTok today announced a digital-first partnership with Panini, FIFA's exclusive partner for official stickers and trading cards, to bring a collectible card experience to fans globally. The Panini digital card collection will live within TikTok's FIFA World Cup™ Fan Experience Hub, available now to fans worldwide.

To get started, fans can search for "World Cup" on TikTok, tap Visit FIFA World Cup™ hub, then select Play Now to begin unlocking their Panini card collection.

"Panini has shaped soccer collecting culture for generations, and this partnership brings that tradition to a social platform for the first time," said Rollo Goldstaub, Global Head of Sport, TikTok. "Together, we're giving fans something they already love, collecting and supporting their teams, and making it feel native to TikTok by creating moments that deepen connection and drive fandom."

"At Panini, the collector's experience is at the heart of everything we do. We are constantly evolving to make it more engaging, diverse, and in step with the way fans connect with football today. This collaboration with TikTok allows us to expand that experience into a new social dimension, while also offering football fans a fresh and immersive way to live and express their passion for the game," said Elisabetta Mussini, Panini Group Licensing and Partnerships Director.

The Fan Experience Hub will feature 144 collectible cards spanning all 48 teams competing in the tournament. Each nation will be represented by three distinct cards:

• Country Emblem: A card representing each nation's badge and identity
• Star Player: Featuring a standout athlete from each competing team
• Icon Card: A legendary figure from each nation's football history

Fans will be able to unlock cards by completing daily tasks such as following accounts or commenting on posts, with new activities rolling out through the duration of the FIFA World Cup 2026™. Wild cards can also be earned by achieving specific milestones and duplicate cards can be traded to further enhance collections; the more cards fans collect, the more rewards they will unlock.

Start building your collection on TikTok today!