Hive Secures $27 Million Investment from Frontier Growth to Scale Marketing Platform Built for Live Events

October 21, 2026 - Hive , the event marketing platform built for the live events industry, today announced a $27 million Series B from Frontier Growth . The capital will accelerate Hive's product roadmap, deepen its ticketing and data integrations and expand its presence across the live events market globally.

Founded in 2014 by Ian Roberts and Patrick Hannigan,Hive is a Y Combinator alumnus built around the needs of event organizers. Today, more than 1,600 venues, promoters, and festivals use Hive to connect fan purchase data with email, SMS, advertising and CRM tools. The platform has helped its customers generate more than $1 billion in ticket sales.

Hive addresses a persistent challenge in live entertainment: ticketing and marketing data often sit in separate systems, making it difficult to reach the right fans and measure which campaigns effectively sell tickets. Unlike general-purpose marketing tools, Hive is built around live-event data, helping teams target campaigns by show, market, on-sale timing and audience segment. Its 40+ ticketing integrations , including Ticketmaster, AXS, Eventim, Etix, Tixr and DICE , bring ticket buyer and event data directly into the platform, enabling teams to build audiences based on purchase history, location, artist and genre to generate targeted email, SMS and meta campaigns.

This gives event organizers a clearer view of revenue alongside engagement metrics such as open, clickthrough, and conversion rates. In one published customer case study , ASM Richmond generated more than $500,000 in sales linked to email marketing during its first three months using Hive.

"Live events have always been a data problem disguised as a marketing problem," said Ian Roberts, CEO and Co-Founder of Hive. "For more than a decade, we have built the infrastructure that connects ticket buyers to the people putting on the show. Frontier Growth understands what we have built and where we are headed, and this partnership gives us the resources to bring that vision to every corner of the live industry."

"Hive has established a strong position in live events with products that are central to how its customers sell tickets, supported by proprietary data and emerging network effects," said Andrew Lindner at Frontier Growth. "The live events market is large, underserved by generic tools and moving quickly toward automation. Hive is positioned to lead that shift, and we are excited to partner with Ian and the team as they scale."

The next phase of Hive's product roadmap will build on that foundation with AI-powered assistants that go beyond simplifying manual workflows by providing tools that empower busy event teams to get work done faster. Planned investments will focus on simplifying branded campaign preparation, reducing repetitive tasks and helping teams act on data insights to drive ticket sales, while keeping organizers in control of their voice and fan relationships. Hive will also expand its ticketing, data and advertising integrations.

About Hive

Hive is the event marketing platform built for live events, helping promoters, venues, and festivals reach the right audiences with email, SMS, CRM, and automation tools designed to sell tickets. Founded in 2014 and a Y Combinator alumnus, Hive is trusted by over 1,600 clients including some of the world's largest venues, promoters, festivals & artists. Hive has helped its customers generate more than $1 billion in ticket sales and has sent over 5 billion emails, SMS messages, and meta ad campaigns on their behalf. For more information, visit hive.co .

About Frontier Growth

Founded in 1999, Frontier Growth is a Charlotte-based growth equity firm that partners with founders of vertical software and AI companies to help them become market leaders. Frontier combines investment capital with operational expertise and tailored support to help companies scale while preserving the innovation and culture that made them successful. The firm's approach is grounded in putting people before numbers and building lasting partnerships with founders and their teams. For more information, visit frontiergrowth.com .

Hive Media Contact:
Shore Fire Media

[email protected]