National Wildlife Federation, LG Endangered Species Campaign Highlights Galápagos Sea Lion

WASHINGTON, D.C. -The National Wildlife Federation and LG Electronics unveiled a new animal featured in their campaign on vulnerable and endangered species, the Galápagos sea lion, an aquatic population at increased risk due to plastic pollutants. Galápagos sea lions have been designated by the International Union for Conservation of Nature (IUCN) as an endangered species, and their population is known to have decreased by more than 60 percent over the past 40 years. Of the six sea lion species found globally, two are native to the United States, the Stellar Sea Lion and the California Sea Lion.

The LG Endangered Species Series, which will run throughout 2024, features partnerships with the National Wildlife Federation and others focused on educating students K-12 on conservation initiatives. Take the quiz to test your knowledge of how plastic pollution impacts sea lions and our natural marine environments.

Take the quiz to test your knowledge of how plastic pollution impacts sea lions and our natural marine environments.

3D Animals Overlook Times Square
Since kicking off in April on its dynamic Times Square billboard, LG's Endangered Species Campaign has run 1,000 times a day, raising awareness to some of the world's vulnerable and endangered, as well as recovered, species in need of ongoing protection. Earlier this year LG featured the snow leopard and bald eagle - each animal portrayed in stunning 3D that appear to be extending out of the actual display overlooking iconic Times Square.

Education Program Elevates Conservation Awareness
Through partnerships with global edtech leader Discovery Education and NWF, LG will host a K-12 educational series about vulnerable and endangered species tied to the Times Square billboard. The LG Endangered Species Series will provide K-12 students with a deeper understanding of the unique qualities of endangered animals, and the role they play in maintaining a healthy ecosystem while fostering an appreciation of what makes each species special. Educators and students may access the free, standards-aligned digital resources created with Discovery Education at Endangered-species-series.discoveryeducation.com starting on April 18, 2024. For additional details and opportunities to contribute to NWF's EcoSchools U.S. and EcoLeaders programs, visit www.nwf.org. LG has committed a total of $150,000 to support these two organizations.

"When we save wildlife, we save ourselves. LG is showing the world what's possible when people come together with the National Wildlife Federation to create pollinator gardens, support native species, and confront the immense and interconnected challenges that people and wildlife face," said Collin O'Mara, president, and CEO of the National Wildlife Federation. "These efforts are already making a real difference in inspiring future generations of conservationists and addressing both the extinction crisis and the changing climate."

Leading the Way to a Better Life for All
NWF's Plastics Reduction Partner certification program is a recognition program for colleges and universities working to remove and reduce single-use plastics on campus; this program guides campuses through a comprehensive framework organized in four action areas (building awareness, supporting behavior change, implementing operational change, and institutional leadership). Read about the first campuses to certify in the United States.

Through its Campus Race to Zero Waste Competition, NWF is leading initiatives for reducing plastic pollution in the world's lands and waters. Earlier this year, the organization worked with millions of college students to remove tens of millions of pounds of plastic waste and other trash from more than 150 campuses in the United States. In partnership with the National Wildlife Federation, LG will make150 symbolic adoptions and provide biodegradable sea lion plushes to NWF's Plastic Pollution Avengers in New York, a group of middle and high school students cleaning up the Long Island Sound - one of the largest estuaries in the United States. The initiative encourages students to remain dedicated to learning about and protecting the environment. To support environmental education and NWF wildlife habitat programs, you can symbolically adopt a sea lion.

"We will continue our campaign to protect endangered animals and spread the word about the seriousness of climate change and the importance of biodiversity conservation to customers around the world," said Kyu-hwang Jung, head of LG Electronics' North American region.