TrueVisions NOW Selects Bitmovin’s Observability to Power Real-Time Video Streaming Analytics Across All Devices

Vienna, Austria, 19 March, 2026 - Video streaming analytics is becoming critical for OTT platforms looking to deliver exceptional viewer experiences at scale. TrueVisions NOW, Thailand's leading OTT streaming platform and part of the TrueVisions Group, has selected Bitmovin's Observability solution to power real-time video streaming analytics across all devices, including smartphones, tablets, smart TVs, and TrueID set-top boxes (STB).

TrueVisions NOW is a comprehensive OTT streaming platform offering over 2,500 programs from Thailand and around the world, delivering a rich mix of original content, entertainment, and exclusive live sports - totaling more than 41,000 hours of content in one place.

Real-Time Video Analytics Integrated with Data Warehousing

The integration delivers granular, real-time visibility into content, device, and user-level engagement metrics. Deep integration with TrueVisions' purpose-built, in-house data warehouse enables large volumes of video analytics data to be processed and stored efficiently, without compromising streaming performance. The result is maximum insight into video playback quality with the lowest possible Total Cost of Ownership (TCO). Close collaboration between TrueVisions' and Bitmovin's engineering teams made the data warehouse integration possible at scale.

Why TrueVisions NOW Chose Bitmovin's Observability

Soothi Na-Ranong, TrueVisions Group, commented:

"TrueVisions NOW is committed to delivering a premium viewing experience, and to do this, it needs the ability to access real-time insights into how streams are playing. Bitmovin's Observability was an obvious solution because standard analytics platforms don't provide the same depth of video-specific analytics. Integration of the solution into our own data warehouse has also been a huge success."

Enabling Real-Time Insights and Faster Issue Resolution

Ian Baglow, Co-CEO, Bitmovin, added:

"Since its launch, TrueVisions NOW has continuously expanded its content offering and reach while enhancing service quality. With Bitmovin's Observability, TrueVisions NOW gains access to deep session-level video analytics insights that were previously hidden, including advanced error debugging, real-time alerts, and monetization telemetry. This empowers their team to identify and resolve streaming issues quickly, delivering the highest-quality viewing experience to their audience."

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About Bitmovin

Bitmovin is a leading provider of video streaming solutions for global digital media companies and service providers. The company has been at the forefront of industry innovation and all major developments in the digital video streaming industry.

Bitmovin built the world's first commercial adaptive streaming player and deployed the first software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers the most flexible and scalable media encoding, playback, and analytics solutions available with unparalleled device reach, ease of integration, and world-class customer support.

Bitmovin customers benefit from optimized operations, reduced time-to-market, and the best viewer experience possible. Bitmovin is based in San Francisco, California and Klagenfurt, Austria with offices in Vienna, London, Berlin and Denver. The company has over 400 customers across the globe including ClassPass, BBC, fuboTV, Hulu, and Discovery. For more information, visit https://www.bitmovin.com.