‘Going for Gold’ cut email volume by 82% in Q3 and revenue surged 156%

'Going for Gold' has won Silver in Effectiveness - Partnership or Collaboration, as well as a Bronze at the B2B Awards 2026 - Effectiveness for Westcoast Powered by ALSO and Dell Technologies. Marketbridge's dual-stream ABM strategy guided Authorised resellers toward Gold Partner status, delivering a 127% revenue increase and 89% Dell Technologies revenue growth. Here is the award-winning case study.

Westcoast Powered by ALSO is a key UK&I channel business within ALSO Group, one of Europe's leading technology providers. It operates across a complex vendor, reseller and partner ecosystem spanning hardware, cloud, software and digital services. Vendors include Microsoft, Apple, HPE, Dell Technologies and Lenovo. Customers range from large value-added resellers (VARs) such as Computacenter and Softcat to SMB VARs and managed service providers (MSPs).

Dell Technologies' global go-to-market strategy has become increasingly partner-first, with its multi-tier Partner Programme designed to incentivize and reward high-performing resellers. Yet despite the benefits of Gold Partner status - enhanced rebates, exclusive support and premium positioning - many Authorized resellers lacked the clarity or enablement to progress up the tiers.