01/28/2025 | Press release | Distributed by Public on 01/28/2025 20:50
85% of Surveyed Small Businesses Say That Using Online Marketplaces Allows Them to Reduce Their Overall Business Expenses, 92% Agree That E-Commerce Marketplaces Allow Them to Reach Potential Customers More Easily
Washington, D.C. - TechNet, the national, bipartisan network of innovation economy CEOs and senior executives, highlighted the results of a recent poll conducted with Ipsos. The growth of e-commerce marketplaces has brought attention to the changing habits of consumers and how the retail ecosystem functions. The study explored how the proliferation of e-commerce marketplaces has impacted interactions between small businesses and their customers and revealed that e-commerce marketplaces are helping small businesses succeed.
TechNet's Executive Vice President, Carl Holshouser, outlined some of the findings in a new blog post. You can read it here .
Read the complete survey results here .
Key Findings
Most e-commerce retailers surveyed employ a variety of sales channels to reach customers. 90% of those selling online do so on at least two e-commerce marketplaces. The average small business retailer in this survey utilizes a combination of three e-commerce and two other (primarily in-store) sales channels.
Methodology
TechNet partnered with Ipsos to conduct a nationwide, self-reported, anonymous survey of small retail business owners, executives, and senior managers who use e-commerce marketplaces to sell their products. The poll was conducted October 23-November 5, 2024, among a sample of 1,003 small business retailers. The interviews were conducted online. Eligible small business retailers for this survey were owners, operators, executives, and senior sales and marketing professionals who reported using the internet to sell products online, at companies with 100 or fewer employees and less than $50 million in total revenue last year. No post-hoc weights were applied to the data, and findings reflect the opinion of these respondents only.