Nike and Martine Rose Expand Their Sporting Universe Into the World of Gaming

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Nike and Martine Rose Expand Their Sporting Universe Into the World of Gaming

• October 27, 2025
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What to know

• The latest The Nike x Martine Rose Sport collection celebrates gamers as heroes of a modern arena defined by precision, focus and creative energy.
• Rooted in sport heritage and informed by gaming culture, the collection comprises a range of apparel silhouettes designed for the modern athlete: connected, competitive and boldly expressive.
• Pairing seamlessly with the rest of the collection is the latest expression of Martine's Shox MR4, which stretch the proportions of the iconic Shox R4 into a mule shape with an elevated heel and squared-off toe.
• The 2025 Nike x Martine Rose Sport collection will be available globally October 30 at nike.com and select retail locations.
  

Skill over status. Individuality over conformity. Expression over everything.

It's with this spirit that Nike and Martine Rose are unveiling the latest product of their longstanding partnership: a vibrant collection of apparel, footwear and accessories that celebrate esports and the gaming community.

The Nike x Martine Rose Sport collection taps into the democracy of gaming - a space where anyone can compete, connect and belong - reflecting the possibilities of what sport can be and who it can represent.

"Gaming is a new lens into how we view sport, and I want to help expand that lens," says Martine. "I've always been interested in finding the corners of mainstream cultures and shining a light on them through fashion, and this collaboration with Nike offers a unique opportunity to do that in a way that's authentic to gamers and their communities."

The new collection celebrates gamers as heroes of a modern arena defined by precision, focus and creative energy - carrying forward the spirit of Nike and Martine's eight-year partnership, which is built at the edges of convention, where the familiar is reimagined.

Inspired by the spirit of 1990s LAN parties - or in-person gaming gatherings - the collection challenges convention by blurring the lines between sport, gaming and streetwear. Rooted in sport heritage and informed by gaming culture, the collection comprises a range of silhouettes designed for the modern athlete: connected, competitive and boldly expressive.

The relaxed and functional pieces include football kits, hoodies, a short and a fleece pant. A water-repellent, sweat-wicking ski parka reimagines a 1990s ACG jacket from the Nike DNA archives, while a versatile cross-body bag is designed to store daily essentials while on the go.

Pairing seamlessly with the rest of the collection is the latest expression of Martine's Shox MR4, which stretch the proportions of the iconic Shox R4 into a mule shape with an elevated heel and squared-off toe emblematic of a quintessential dress shoe.

"The world of competitive gaming informed every aspect of our new collection," says Martine. "As with any sport uniform, each piece is fit for purpose and has to suit the task. This apparel line is all about comfort, mobility and flexibility. We really wanted the collection to have this relaxed mood both inspired by gamers and made for the way they compete."

The campaign channels Martine's long-standing fascination with the intersection of sport, identity and culture, featuring a cast of elite gamers as digital athletes. The skill and intensity of Ana, Billy Mitchell, Scarlett, SonicFox and TenZ take center stage in imagery created through a nostalgic lens that nods to vintage Nike ads featuring the top athletes of their era.

The 2025 Nike x Martine Rose Sport collection will be available globally October 30 at nike.com and select retail locations.