For Creators, By Creators: Samsung’s Pro-Grade APV Codec Supported on Galaxy S26 Ultra

Samsung Galaxy is the device of choice for creators of all kinds looking to shoot eye-catching, professional-grade content - and with Galaxy S26 Ultra, that experience is getting even better.

Samsung developed its Advanced Professional Video (APV) codec in collaboration with Qualcomm Technologies, Inc. as an open standard for professional video creation so the technology could be available to as many users as possible. It took years of close collaboration between the two companies to make APV a reality on the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy¹ chipset that powers Galaxy S26 Ultra. APV is the latest example of Samsung's commitment to put the user experience first by collaborating with other industry leaders.