Union County Offers Free Workshop for Nonprofits: Marketing Success on Any Budget

The Union County Board of County Commissioners invites nonprofit organizations to attend a free Zoom professional development workshop, Marketing Success on Any Budget, on Wednesday, October 22 from 3:00pm to 4:30pm. Hosted by the Union County Office of Cultural & Heritage Affairs, the 90-minute session will present proven strategies that help nonprofits reach their revenue goals.

The workshop is presented by Nancy Sergeant, an advertising-industry veteran and the founder of Sergeant Marketing, who helps leaders of small nonprofits compete with large organizations by aligning marketing, operations and fundraising. Participants will learn how to increase engagement with prospects, and how to map the stages in their prospects' journey.

Attendees will receive valuable guidance and actionable steps regarding how to: define goals, track KPIs, and measure success; create ideal prospect personas; leverage search engines and AI; apply best practices for email marketing, social media, content creation, and other marketing tools; and scale successful marketing efforts through revision and repurposing. Attendees will be provided with a post-event link to a video summarizing key principles, insights, and steps to implement.

"Union County is proud to support the growth and success of our nonprofit community," said Union County Commissioner Chairwoman Lourdes M. Leon. "This workshop is a valuable opportunity for local organizations to expand their impact and strengthen their outreach."

Organizations wanting to attend this free workshop can register at https://ucnj.org/marketing-success-on-any-budget. Organizations that receive funding through Union County's Local Arts Grant (LAP), History Grant, and HEART (History Education, Arts Reaching Thousands) Grant are encouraged to attend. Other non-profit organizations based in New Jersey are also welcome.

This workshop is made possible by funds from the New Jersey State Council on the Arts, a partner agency of the National Endowment for the Arts. For more information, contact the Union County Office of Cultural & Heritage Affairs, an office of the Department of Parks and Recreation, at [email protected] or call 908-558-2550.