JLab Teams up with Top College Football Athletes as Part of their New Class of NIL Playmakers

Now in its third class, the audio and personal tech brand continues to connect with college sports fans through authentic student-athlete partnerships

SAN DIEGO, Calif., Aug. 27, 2026 - JLab, a leading personal technology and audio brand, today announced its third class of JLab Playmakers at top college football programs, including Arkansas, Boise State, Houston, Indiana, Ohio State, Oklahoma, Vanderbilt, and Washington. JLab will also partner with Duke, TCU and UConn for additional brand activations throughout the year.

Playmakers will be featured across marketing campaigns and showcase a variety of JLab products. Additionally, JLab will continue to lean into social media content with its new NIL roster, including the most exciting names in college football.

JLab's 2026-2027 College Football Playmakers
As football season kicks off, the campaign will showcase the newest members of JLab's athlete roster, featuring the latest JLab headphones, earbuds, and speakers in locker and weight rooms, along with athletes wearing JLab headphones as they walk into games, travel, and train.

The 2026-2027 athletes, dubbed "JLab Playmakers," include:

• Bo Jackson, Running Back, Ohio State University
• Josh Hoover, Quarterback, Indiana University
• Demond Williams Jr, Quarterback, University of Washington
• KJ Jackson, Quarterback, University of Arkansas
• Isaiah Sategna, Wide Receiver, University of Oklahoma
• Blaze Berlowitz, Quarterback, Vanderbilt University
• Conner Weigman, Quarterback, University of Houston
• Maddux Madsen, Quarterback, Boise State University

The campaign kicks off today, and fans can follow these athletes' journeys all season on the JLab Instagram, TikTok, and YouTube accounts, as well as JLab Playmakers' social media accounts.

"College football is where performance, personality and culture come together, and sound is part of how athletes prepare, compete and celebrate," said Terra Teat, Chief Marketing Officer, JLab. "This Playmaker class brings together established national names and emerging talent, reflecting JLab's belief that high-performance technology should be accessible to every athlete and fan."

Launched in February 2024, JLab's Playmaker alumni include back-to-back Heisman Trophy winners Travis Hunter and Fernando Mendoza, national champions at Ohio State and Indiana, and national championship game MVPs Will Howard and Fernando Mendoza. JLab teamed up with Learfield - the leading media and technology company powering college athletics-to secure intellectual property (IP) rights for the universities reflected in the campaign.

"This partnership has grown into a great example of what's possible when a brand approaches NIL as more than a one-time athlete activation," said Shawn Hegan, Executive Vice President, Global Partnerships at Learfield. "We're proud to help JLab continue building on its Playmakers platform year after year, creating authentic ways for the brand to organically show up in the lives of college sports fans while creating meaningful opportunities for student-athletes."

For more information about JLab's college sports program and to see the full roster of JLab Playmakers, please visit jlab.com/pages/college-sports.

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About JLab
JLab inspires people to create unique experiences through innovative personal technology. Our gear - headphones, earbuds, speakers, work peripherals and gaming - empowers consumers to imagine and design the experiences they want. Based in San Diego, we've been innovating and delivering the right products at the right value for more than 25 years, and we're just getting started. Learn more at JLab.com.

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.