Arkansas State University
11/04/2025 | Press release | Distributed by Public on 11/04/2025 10:04
Inside A-State - 11/04/2025
Jiang Analyzes Trends in March Madness Posts
Benqiao Jiang, instructor in sport management, presented a poster at the Sport Marketing Association annual conference in Phoenix. The poster, "March Madness Through Fans' Eyes: Exploring Reddit Discussions on NCAA Basketball Tournament," used machine learning method to analyze over 180,000 Reddit posts from the 2024 tournament, revealing fan discussions centered on championship games, standout players and growing attention to gender equity in college sports.
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