John Massey School of Business opens Member Masterclasses with Durant Area Chamber of Commerce

The faculty of the John Massey School of Business at Southeastern Oklahoma State University kicked off a series of "Member Masterclasses" for the Durant Area Chamber of Commerce on Monday.

The masterclasses are designed to give Durant-area businesspeople a hands-on approach to effective business strategies. They are open to members of the Durant Area Chamber of Commerce and the Durant Main Street Association as a professional development opportunity in conjunction with the John Massey School of Business and its embedded Texoma Region Economic Empowerment (TREE) Center.

Monday's masterclass was presented by Dr. Eric Kennedy, department chair of Management and Marketing and interim chair of Accounting and Finance in the John Massey School of Business, and covered branding, including brand identity, messaging, brand recognition and more.

Upcoming Member Masterclasses in the 2025-26 academic year include:

• Monday, October 6: Social Media, presented by Dr. Courtney Kernek, associate dean of the John Massey School of Business and Chickasaw Nation Endowed Professor of Business Management
• Monday, November 3: Quickbooks, presented by Dr. Rhonda Richards, interim chair of the John Massey School of Business
• Monday, February 2: Business Strategy, presented by Dr. Lawrence Silver, John Massey chair in Marketing
• Monday, March 2: AI for Business, presented by Alisha Ridenour, assistant director of the Center for Instructional Development and Technology, and Dr. Eric Kennedy

Reservations are required for all masterclasses, which are available to current members of the Durant Area Chamber of Commerce and the Durant Main Street District.

Information on joining the Durant Area Chamber of Commerce and reservations for the masterclasses is available at https://www.DurantChamber.org.