Louis Vuitton celebrates first year on Discord platform with immersive game Enigma

Louis Vuittoncelebrated a year on the Discord platform with an immersive digital game called Enigma.

For five days from November 26-30, two teams formed from the Maison's community of 8,000 members received a daily riddle to find Vivienne, Louis Vuitton's iconic mascot, who had disappeared. Participants had to show how clever and insightful they were and work as a team to complete their quest.

This original game marks the first anniversary of Louis Vuitton's presence on Discord, underscoring its commitment to creating innovative and engaging digital experiences for its community. Enigma perfectly embodied audacity and innovation, combining the House's travel inspirations and the codes of gaming culture.

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