How Samsung TVs Elevate Basketball Viewing This Tournament Season

Tournament season has arrived for college basketball, with high-stakes matchups and unforgettable moments on the line. Samsung TVs are ready to deliver every buzzer-beater, fast break and three-pointer in stunning detail.

As the only championship-worthy TVs, they come equipped with a range of features that help you get the best out of every matchup. From capturing fast-paced motion in exceptional clarity to virtually eliminating glare, here's why you'll enjoy a premium viewing experience from tipoff to the final buzzer.

Let AI Do the Heavy Lifting with AI Customization Mode

Every fan has their own preferences when it comes to how sports should look on screen. Samsung TVs make it easy to personalize your picture without constantly adjusting settings.

AI Customization Mode¹ automatically detects the type of content you are watching and optimizes the picture to match your preferences. Whether it is bold, dynamic color for sports or a more cinematic look for movies, your TV fine-tunes the experience in real time. Once it's set, you can sit back and enjoy the game exactly the way you like.

Bonus Tip: Learn more about AI Customization Mode here:

Smooth, Clear Motion for Every Play

From transition baskets to fast-scrolling stats, basketball demands smooth motion and sharp clarity.

AI Motion Enhancer Pro², available across several of our OLED, Neo QLED 4K and Neo QLED 8K models, sharpens and smooths the motion of fast-moving objects, reducing blur and flicker so the ball, players and graphics stay easy to follow.

Motion Xcelerator³ technology builds on this performance by delivering ultra-smooth motion with minimal blur and super-fast refresh rates. The result is clear, consistent visuals that always keep up with the action.

Big Screens That Stay Sharp

Bigger screens make tournament season feel larger than life, and Samsung Super Big TVs are engineered to deliver clarity at even the largest sizes.

Supersize Picture Enhancer⁴ is designed specifically for our biggest screens. Powered by advanced AI processing, it improves clarity, enhances contrast and reduces noise so details stay sharp across the entire screen. So this March, you can go bigger without sacrificing picture quality.

Sound That Moves with the Action

Great sound plays a major role in creating a championship atmosphere. Object Tracking Sound⁵ delivers dynamic, realistic audio that mirrors the movement on screen, so sound shifts as players drive to the basket, passes move around the perimeter or the crowd erupts after a big play.

Bonus Tip: If you truly want to feel like you're in the arena, add a Samsung Q-Series soundbar to elevate your audio.

Bonus Tip #2: Samsung TVs have a variety of Accessibility Settings designed to enhance usability. Should you find it difficult to hear the game, you can always activate captions on your TV. Learn more about Accessibility features for hearing impairment here.

Ask Your TV Anything with Samsung Vision AI Companion

Samsung Vision AI Companion⁶ makes tournament viewing smarter.

It lets you ask questions using simple voice commands and natural conversation. Curious about a player's stats? Wondering what other tournament matchups are on tomorrow? Looking for snack ideas or watch party inspiration? Just ask, and Samsung Vision AI Companion delivers answers on screen without ever leaving the game.

Powered by an upgraded version of Bixby⁷ and supported by multiple AI models, Samsung Vision AI Companion makes watching the tournament more interactive than ever. Just press the AI button on your remote and ask away.

Bonus Tip: Want to keep an eye on more than just the title game? With Multi View on select Samsung TVs, you can watch the tournament on one side of the screen while viewing content from another source on the other. That could mean mirroring your phone to follow live stats, checking social media reactions, or pulling up a group chat with friends. Learn more here.

Less Glare, More Game

Bright rooms and daytime games can create distracting reflections, but Samsung TVs with our award-winning Glare Free technology are built to tackle glare, so you always stay immersed in whatever you watch. And in 2025, we expanded our Glare Free technology to multiple TV series, including our OLED (S95F), Neo QLED 4K (QN90F) and Neo QLED 8K (QN990F, QN900F) series.

Across every model, Glare Free technology virtually eliminates reflections, making it easier to stay focused on the action even when sunlight or room lighting is present. Whether it is an afternoon tipoff or a room with all the lights on, nothing will get between you and your favorite content.

Bonus Tip: Samsung TVs have a variety of Accessibility Settings designed to enhance usability. Should you find it difficult to navigate through menus due to visibility issues, you can enable High Contrast mode and increase the font size for better clarity or use the Voice Guide. Learn more about Accessibility features for visual impairment here.

1 Utilizes AI-Based formulas. Available on QN990F, QN900F, QN90F, QN80F, QN70F, S95F, S90F, S85F, LS03FW, LS03F, MR95F, Q8F (excluding 32" Q8F).

2 Utilizes AI-Based formulas. Available on QN990F, QN90F, S95F, S90F, LS03FW, MR95F.

3 240Hz on QN990F. 165Hz on QN900F, QN90F (except 115" Class, which is 144Hz), S95F. 144Hz on S90F, QN80F, QN70F, MR95F, Q8F (except 32", 43", 50" Class, which is 60Hz), LS03FW, LS03F (except 43" and 50" Class, which is 60Hz). 120Hz on S85F, The Movingstyle. 4K 144Hz, 4K 165Hz, 4K 240Hz only available with PC-connected games that support such specifications (PC graphics card required). Performance may vary.

4 Available on select 2024 & 2025 models 85″ and larger.

5 OTS Pro on QN990F. OTS+ on QN900F, MR95F, S95F, QN90F. OTS on LS03FW. OTS Lite on S90F, S85F, QN80F, QN70F, Q8F, Q7F, Q6F, U8000F, LS03F, The Movingstyle.

6 Samsung Vision AI, Vision AI Companion, Bixby and associated features vary by 2025 TV model. See individual TV model specifications for details.

7 Bixby may record inputs and share queries with third party AI providers. Requires Samsung Account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results.