AdvaMed in Action: Building Alliances That Redefine Health Care at The MedTech Conference 2025

For 50 years, AdvaMed has built bridges between innovators, patients, and policymakers to ensure medtech continues to redefine the future of health care. That work doesn't happen in one meeting or in one state - it's the product of durable alliances and a shared commitment to patient access.

At The MedTech Conference , hosted by AdvaMed, those alliances take center stage. This year's program features powerful patient stories, the Patient Pavilion, and sessions designed to show how policy and advocacy translate into impact.

Q: Why does coalition-building matter so much for medtech advocacy today?

A: Policy is about people and it's built through collaboration. Whether we're working to expand coverage for diagnostics, ensure access to digital health tools, or shape the rules for AI-enabled devices, strong alliances are essential for success. Patients, physicians, and innovators each bring a unique voice to the table, and when those voices are aligned, policymakers listen. That's exactly what we'll see at The MedTech Conference: the power of coalitions in action.

Q: How has AdvaMed been in action this year advancing advocacy and access?

A: One powerful example is in access to biomarkers and supplemental cancer screening and diagnostics. Over the past two years, we've helped secure policy changes at the state level expanding patient access to these critical tests. Those wins were possible because patients led by sharing their stories, physicians underscored the clinical value, and industry demonstrated the innovation behind the technology.

At #MTC25, you'll see that same coalition in action - with stakeholders discussing how to sustain, scale, and replicate these victories nationwide.

Q: Where are patient voices spotlighted at The MedTech Conference?

Patients are the most powerful advocates in any policy conversation. When lawmakers or regulators hear how a device has changed someone's life, it shifts the debate from abstract policy to real-world impact. That's why at #MTC25 you'll find patient voices embedded throughout the program and across the Medtech Campus.

In the Patient Pavilion ,attendees can connect directly with patient organizations and see the advocacy efforts of leading companies like Abbott, B. Braun Medical Inc., BD, Dexcom, Edwards Lifesciences, Johnson & Johnson MedTech, Olympus, Philips, Resmed, Smith & Nephew, Solventum, Stryker, Zimmer Biomet. On the Campus stagesand in featured sessions, patients representing a wide range of conditions will share stories that remind us why our work matters. These voices are what bring policy discussions to life and ground innovation in its ultimate purpose - improving lives.

Q: What can attendees expect from the "Forging Alliances" session?

A: It's going to highlight how industry, patient groups, and policymakers are shaping the future together. You'll hear firsthand how coalitions are influencing policy decisions in ways that expand access and accelerate innovation. And you'll walk away with insights you can bring back to your own organization - whether you're part of a large global company, a start-up, or a patient advocacy partner.

Explore the 2025 agenda

Q: How can members and partners get more engaged in AdvaMed's advocacy work through the conference?

A: The MedTech Conference is where many of these conversations begin - in the Patient Pavilion, at the Patient Engagement Summit, and through Campus meet-ups and receptions. It's a chance to connect directly with patients, policymakers, and peers in ways that spark new ideas and alliances. But it doesn't end in San Diego. The dialogue continues year-round through AdvaMed membership, working groups, and ongoing advocacy initiatives. The conference is the launch point that fuels collaboration and engagement all year long.

Q: What excites you most about The MedTech Conference 2025?

A:For me, it's the chance to see the full power of our alliances in action. Nowhere else do patients, policymakers, and innovators come together in the same place to share stories, shape policy, and spark new ideas that carry forward long after the conference ends. That's what makes #MTC25 a can't-miss moment - it's where the conversations that matter most to patients and our industry come to life.