Unlock new creative possibilities with Luma AI’s Ray3 video model — Now in Adobe Firefly

Today, we're excited to announce that Luma AI's latest video model, Ray3, is now available in the Adobe Firefly app where you can use it to generate videos and explore creative concepts in Firefly Boards. As Luma AI's first launch partner for Ray3, Firefly customers get early access to the model ahead of its broader public release. For the next two weeks, Ray3 will be available only in our Firefly app and on Luma AI's Dream Machine platform.

How Ray3 Can Support Your Creative Workflow

Ray3 lets you generate cinematic, high-quality video - up to 10 seconds long - with greater realism and control. It's one of the first video AI models to support native High Dynamic Range (HDR), delivering richer contrast, deeper shadows and brighter highlights in professional-grade formats. Built on a new multimodal reasoning system, Ray3 can better understand the user's creative intent and deliver production-ready assets in a wide variety of complex circumstances, including motion blur, crowds, preserved anatomy, physics simulations, and world exploration.

How Ray3 can support your creative workflow

Some examples of how Ray3 can fit into your creative workflow:

• If you're a content creator, you can use Ray3 in Firefly's Text to Video to quickly generate b-roll or background footage that complements your content, whether you're filling gaps in a product tutorial video, adding narrative depth to an Instagram Reel or building dynamic transitions for TikTok.
• If you're a filmmaker, producer or visual storyteller, you can use Ray3 in Firefly Boards to explore various visual directions before moving forward with your shoot. It's easy to generate environments, shot compositions and camera perspectives while storyboarding or planning scenes. Whether you're imagining a chase through a bustling city or a quiet moment in a remote landscape, Ray3 helps you prototype your vision quickly.

Everything you create with Ray3 in Firefly can be synced to your Creative Cloud account, so you can bring your content into Adobe apps like Premiere Pro for more precise editing and refinement.

And as with all partner models integrated into the Firefly app, nothing you generate in our apps will be used to train generative AI models. In addition, all AI-generated content in Firefly includes Content Credentials so you always know which AI was used to create it, helping to ensure transparency at every step of your creative process.

Try Ray3 in the Firefly App Today

Luma AI's Ray3 model is available starting today in the Firefly app. To help you get started, we're offering unlimited generations with Ray3 for customers on a paid Firefly or Creative Cloud Pro plan - now through October 1.

Expect even more model integrations and even more creative possibilities from us coming soon!