Nielsen Holdings Ltd.

02/19/2026 | Press release | Distributed by Public on 02/19/2026 12:18

Nielsen: Super Bowl LX Final Viewership Rises to 125.6 Million Viewers with Verified Big Data

NEW YORK - February 19, 2026 - Nielsen today shared updated and final Super Bowl LX viewership data, with the total rising to 125.6 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital and NFL+ on Sunday, February 8, according to Big Data + Panel measurement. This update is due to the fact that a Big Data provider did not properly collect data from its devices on February 8, which impacted the Big Data + Panel count.

The telecast on NBC, Peacock, Telemundo, NBC Sports Digital and NFL+ drew a combined average household rating of 39.7.

Updated data was provided after initial ratings were made public on February 10. Additional ratings updates from February 8 are also now available to Nielsen clients.

About Nielsen

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).

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