Origin Bank Hires Brad Waldhoff as Chief Technology and Innovation Officer

Origin Bank today announced that Brad Waldhoff has joined their executive team as Chief Technology and Innovation Officer (CTIO).

In this new role, Waldhoff will partner with teams across the organization to provide strategic oversight, enhance the bank's technology strategy, and improve the client experience.

"Brad brings valuable knowledge and experience to Origin's executive team," said President and CEO Lance Hall. "Innovation is one of our core values and is a major component of our Optimize Origin initiative. Brad's leadership and expertise will help us successfully execute this strategy, enhancing our performance, productivity and client experience."

Waldhoff has more than 20 years of experience leading digital innovation for high-growth companies. Most recently, he served as the Chief Information Officer (CIO) and Operations Officer for First Financial Bank in Terre Haute, Indiana. At Origin, he will drive the bank's enterprise architecture, systems integrations and innovation strategy to ensure technology is aligned around business outcomes.

"It's an honor to join the Origin Bank team," said Waldhoff. "Origin has a tremendous reputation and is clearly demonstrating their commitment to becoming a technology leader in the financial services industry. It's an exciting time to join the bank and I look forward to contributing positively towards its success."

Waldhoff is a graduate of Eastern Illinois University where he earned a bachelor's degree in economics with a minor in business administration. He also holds an associate's degree in business administration and management from Lake Land College and is a Proofpoint Certified Ransomware Specialist. He and his wife Jamie are active members of their community and have two sons, Austin and Miles.

About Origin

Origin Bancorp, Inc. is a financial holding company headquartered in Ruston, Louisiana. Origin's wholly owned bank subsidiary, Origin Bank, was founded in 1912 in Choudrant, Louisiana. Deeply rooted in Origin's history is a culture committed to providing personalized relationship banking to businesses, municipalities, and personal clients to enrich the lives of the people in the communities it serves. Origin provides a broad range of financial services and currently operates more than 55 locations in Dallas/Fort Worth, East Texas, Houston, North Louisiana, Mississippi, South Alabama and the Florida Panhandle. For more information, visit www.origin.bank. Member FDIC. Equal Housing Lender.