Amazon.com Inc.

10/23/2025 | Press release | Distributed by Public on 10/23/2025 15:40

When is Black Friday 2025? Here’s everything you need to know

Key takeaways:
  • This year, Black Friday falls on November 28.
  • Check back soon for more information-and be sure to sign up for Prime ahead of the holiday season.
It may feel like we still have plenty of time, but Black Friday will be here before we know it.
As one biggest shopping events of the year, Black Friday always offers tons of great deals on all kinds of products, allowing customers to get deep discounts on tech, beauty, clothing, toys, and more. It's a great way to check items off your holiday shopping list without having to pay full price for everything.

Amazon's new AI-powered shopping feature 'Help Me Decide' makes it easy to quickly pick the right product

Help Me Decide expands Amazon's suite of AI shopping tools, pairing you with the right product with the tap of a button.

Want to learn more about Black Friday 2025, including when it is, and what kinds of deals you can expect? Here's everything you need to know:

When is Black Friday 2025?

Black Friday is always the Friday after Thanksgiving. This year, the event falls on November 28, 2025, so it's only a few weeks away. Cyber Monday is the following Monday-December 1, 2025.

What kinds of deals can I expect to see on Amazon?

Customers can shop early deals in the Holiday Shopnow. Check back soon for more information-and be sure to sign up for Primeahead.

How can I be sure not to miss out on deals?

Amazon's Dealspage is a great place to browse for early deals. Customers can also prepare for Black Friday and ensure they don't miss out deals by adding items to their lists, cart, or save for later. With enhanced Alexa+ deal tracking, customers can get instant notifications when watched items go on sale.

How can I save big with help from AI shopping features during Black Friday?

Amazon's suite of AI-poweredtools can ease holiday shopping stress. Amazon's AI shopping assistant Rufusoffers gift discovery, price alerts, comparisons, and personalized recommendations.

4 ways to shop faster on Amazon using Amazon Lens

Using Amazon Lens, you can upload an image, take a photo, or scan a barcode to discover exact matches and similar items in the Amazon Shopping app.

The Amazon Lens visual search tool lets customers find similar products by taking photos, with the new Lens Livefeature providing swipeable product matching. Customers can also use Hear the Highlightsto explore products through AI-generated audio conversations based on product details, reviews, and web insights.

How do I join Prime before Black Friday 2025?

If you want to take advantage of the many benefits of a Prime membershipduring the holiday season and beyond, now's a great time sign up for savings, convenience, and entertainment all in one membership.
Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime. Additionally, 18-24 year-olds can try Prime for Young Adultswith a six-month $0 trial at amazon.com/youngadult, then pay a discounted rate of $7.49 per month or $69 per year for a membership. Qualifying government assistance recipients and income-verified customers can get Prime Accessfor $6.99 per month at amazon.com/getprimeaccess.
For more information about Prime, including discounted memberships, visit aboutamazon.com/prime.

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Related Tags

  1. Black Friday
  2. Holiday
  3. Shopping
  4. Cyber Monday
  5. Amazon Prime
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Amazon.com Inc. published this content on October 23, 2025, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on October 23, 2025 at 21:40 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]