Summer Brand Camp celebrates collaboration, success of enterprise marketing

The Office of Communications and Marketing recently held their annual Summer Brand Camp. The theme, Cultivating Connections, Driving Collaboration, came to life by celebrating marketing and communications wins from across the enterprise and looking ahead to new initiatives.

Highlights included a keynote presentation by Lauren Griswold, Boise State's chief communications and marketing officer, and Sara Wallace of higher ed marketing agency Simpson Scarborough. The address, "Strong Brands Start Here," explored how far the university's brand has come and the blueprint for measurable growth.

Other presentations included updates on the School of Public Service marketing project, new in-house advertising services, and an email content overhaul for online programs.

The day ended with an interactive social media brainstorm and the announcement of the Best of FY25 award - presented to the Student Communications and Marketing team for their incredible Boise State Bucket List campaign.

Other Best of FY25 nominees include:

• Health Sciences Camp, College of Health Sciences
• Mitchell + Palmer photo and video shoot, School of Public Service
• Website redesign, College of Business and Economics
• School for the Digital Future student-athlete campaign, College of Innovation + Design
• Website content re-organization, College of Education
• New Faculty Newsletter, Office of the Provost
• 2024 Employee Experience Survey, Human Resources
• Brand campaign, College of Arts and Sciences
• Email newsletters, Division of Research and Economic Development
• Halda implementation, Extended Studies
• 2025 Impact Report, Foundation
• Bringing Boise State and the region to life, ExtraMile Arena

Those with questions about a topic covered, or who want to join an OCM working group, can email at [email protected].

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