Experience Más Sabor with 7-Eleven, Inc.’s Hispanic-Inspired Selección 7TM Product Line

Conchas, Panqué con Nueces, chamoy candy and more bring culturally rooted flavors to a growing lineup spanning bakery, candy and snacks

IRVING, TX (Oct. 12, 2026) - 7-Eleven, Inc., the world's largest convenience store retailer, is expanding its 7-Select™ private brand with the launch of Selección 7™, a Hispanic-inspired product line designed to bring more flavors, familiarity and discovery to shelves. Rooted in beloved flavors and cultural influences, Selección 7 products offer familiar tastes for some customers while inviting others to try something new. The growing assortment includes a selection of candy and snacks available in select regions, alongside a few bakery favorites rolling out nationwide.

Now available at participating 7-Eleven®, Speedway® and Stripes® stores nationwide, these Selección 7 packaged bakery classics are waiting to be unwrapped:

• Vanilla and Chocolate Conchas: This soft, sweet bread meets a smooth vanilla topping or a rich chocolate finish for two delicious takes on the beloved bakery treat.
• Mantecadas: Light and fluffy with a delicate vanilla flavor, these muffins come four to a pack with just the right touch of sweetness.
• Panqué con Nueces: This spongy loaf-style pound cake meets the satisfying crunch of pecans for a delicious combination of textures and sweet, nutty flavor in every bite.

The lineup extends beyond the bakery, with additional candy and snack offerings available in select regions. Among them are Chamoy Aros Durazno (Chamoy Peach Rings), Chichurritos Fuego (Fuego Chichurritos) and Cacahuates Estilo Japonés (Japanese-Style Peanuts).

"Every element of Selección 7 has been thoughtfully developed, from the product selection to the vibrant packaging, with the goal of building a product line that feels relevant to customers and communities we serve," said Brandon Brown, Senior Vice President, Fresh Foods and Beverages at 7-Eleven, Inc. "Panqué con Nueces and Vanilla Conchas are already among the lineup's top-performing items, giving customers more ways to reconnect with flavors they already love or find a new staple."

Customers can explore the Selección 7 lineup by visiting their local 7-Eleven, Speedway or Stripes store.

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About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 12,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven offers customers fresh, high-quality and convenient food options like sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven also offers customers industry-leading packaged products at an outstanding value with its 7-Select™ private brand. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs, which have more than 100 million members. Customers can also place an order in the 7NOW® delivery app with real-time tracking and delivery typically in about 30 minutes, depending on the market, driver availability, weather, traffic conditions, and other factors. Find out more online at www.7-eleven.com.