The Raine Group Sells RCX Sports to Brand Velocity Group

The Raine Group has sold its portfolio company RCX Sports to Brand Velocity Group.

Orrick represented The Raine Group and RCX Sports.

THE COMPANIES

The Raine Group is a global merchant bank headquartered in New York City that focuses exclusively on the technology, media, telecommunications (TMT), and sports sectors. The firm specializes in investment banking, principal investing, and advisory services, working with leading companies and entrepreneurs to drive growth and innovation within these dynamic industries.

RCX Sports is the leading youth sports platform delivering league-backed programs that provide accessible, inclusive, and high-quality experiences for young athletes nationwide. As the only multi-sport organization trusted by professional leagues spanning the NFL, NBA, NHL, MLS, and MLB, RCX Sports helps cultivate the next generation of athletes and fans while strengthening communities through sport. In 2026, the organization was recognized by Fast Company on its list of Most Innovative Companies.

Brand Velocity Group is a diversified investment platform focused on disrupting and improving the private equity industry's traditional approach to growing consumer-facing businesses, with an emphasis on the idea that marketing works and people matter. By combining the team's decades of finance and operating expertise with leading in-house marketing and employee development resources, BVG has developed a unique and demonstrated approach to accelerating growth of the businesses they partner with.

THE IMPACT

The acquisition comes as youth sports continue to gain importance across the broader sports ecosystem, with professional leagues increasingly turning towards grassroots programming to drive participation, fuel next-generation fan development, and unlock community-based opportunities. RCX focuses on the broadest segment of the youth sports "pyramid," while expanding access (by easing cost and administrative burdens) and creating community opportunities through sports. With deep professional league relationships, a national operating infrastructure, and a proven multi-sport model that creates efficiencies for local operators and families, RCX is defining the next phase of youth sports participation.

THE TEAM

The Orrick team is led by David Schwartz, Jamie Kamen Baroff, Stephen Chao, Sky Stallbaumer, Esther Kang, Hilary Finkelstein and Graeme MacDiarmid, with invaluable support from John Narducci, Michael Wiesner, Laura Bagarella, Lauren Guilford, David Sharrow, Daniel Kearney, Jose Lamarque, Amy Ray, Craig Falls, Shannon Yavorsky, Matthew Coleman, Carly Owens, Julie Totten, James Kramer, Susana Min, Millay Kogan, Chantal Fillon, Caroline Godfrey, and Debbie Abernathy.