Digital science enabling Reckitt to drive growth

Digital science enabling Reckitt to drive growth

[Uxbridge, 14^th May 2026] Reckitt is harnessing digital science including generative AI solutions to increase speed, scale and superiority in the company's innovation pipeline across its Powerbrand portfolio.As part of its strategy, Reckitt is focused on building a simpler, sharper business centred on its Powerbrands. Innovation remains a core driver of growth with Digital Science playing a central role in translating strategic plans into innovation that drives sustainable category growth.

Angela Naef PhD, Chief R&D Officer at Reckitt, said:

Digital Science combines predictive science and simulation technology, using proprietary data and expertise to reduce the need for physical testing, lower development costs, and speed up time to market. Generative AI is also being used to augment expert decision making, enhance productivity and accelerate workflows.

By bringing these capabilities together from product development to launch, teams are able to prove value earlier, focus resources on the highest-potential ideas, and scale innovations that will prove popular with consumers around the world.

Reckitt has highlighted the progress it is delivering through the utilisation of these technologies:

• ✓ Up to 70% time savings on lower-added-value tasks across its R&D function

• ✓ Average project size, in terms of expected incremental net revenue, has increased by 25% year-on-year

Digital Science capabilities are now deployed across all Powerbrands, in more than 20 countries, and more than 2,000 colleagues across R&D and marketing have been trained to use these new solutions. Reckitt will use the learnings gathered to date as it starts extending these capabilities into additional functions through 2026.

Bastien Parizot, SVP Global Business Services and AI Enterprise at Reckitt, said:

Reckitt today hosted "Focus On: Digital Science", an investor and analyst seminar led by the company's digital and R&D teams. The event showcased how these new capabilities are being deployed across Reckitt's Powerbrand portfolio and the results they have driven. Today's event was part of the Reckitt Focus On investor series, which provides investors with incremental insights into the Reckitt business, strategy, and key growth drivers. A replay of Reckitt Focus On: Digital Science is available at Reckitt.com.

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