Watch Brasil Selects Bitmovin to Improve Streaming Performance and Drive Ad Revenue Growth

Vienna, Austria, 19 May, 2026 - Bitmovin, a leading provider of video streaming solutions, has announced that streaming service provider, Watch Brasil, has replaced its legacy systems with Bitmovin's Player, VOD Encoder and Observability solutions to strengthen its core streaming platform, improving playback performance and reliability, while enabling scalable advertising monetization across Brazil and Europe.

Watch Brasil Modernizes Its Streaming Infrastructure with Bitmovin

Launched in 2018, Watch Brasil is a streaming platform operating across Brazil and Europe, combining high-quality content distribution with evolving advertising capabilities to support a scalable media business. Watch Brasil's move to leverage Bitmovin's solutions will see it replacing its legacy infrastructure, with Bitmovin's Player consolidating playback architecture across Web, Android, and iOS, and Bitmovin's VOD Encoder and Observability solutions powering a modern, integrated stack.

End-to-End Visibility and Multi-Format Ad Support

Bitmovin's VOD encoder gives Watch Brasil the flexibility to balance video quality against bandwidth efficiency, ensuring a consistent viewing experience for audiences across Brazil and Europe regardless of network conditions, while Bitmovin's Observability for video playback gives Watch Brasil real-time visibility into how the platform is performing for viewers, covering playback quality, session behavior, and ad delivery. Additionally, with support for ad insertion formats SGAI, SSAI, and CSAI, Bitmovin's Player supports Watch Brasil's goal to grow advertising revenues across Brazil and Europe by delivering relevant, effective ad experiences for both viewers and advertisers. By modernizing its streaming infrastructure, Watch Brasil ensures a consistent viewer experience while building the foundation to expand monetization through advertising, without compromising content delivery quality.

Maurício Almeida, Co-Founder, Watch Brasil, commented:

"Beyond improving performance and reliability across all platforms, Bitmovin's solutions strengthened the foundation of our streaming operation, while giving us the infrastructure to expand our advertising strategy. This ensures we continue delivering high-quality content experiences while scaling new revenue streams."

Ian Baglow, Co-CEO, Bitmovin, added:

"With its commitment to delivering high-quality streaming experiences as well as pioneering programmatic advertising innovation, Watch Brasil is building toward a new standard for both viewer experience and advertising effectiveness in the regions it serves. Bitmovin's solutions have given the service provider the infrastructure it needs to take viewer experience to a new level while also pursuing its ambitious goals for ad revenue growth."

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About Watch Brasil

Launched in 2018, Watch Brasil is a streaming platform operating across Brazil and Europe, combining high-quality content distribution with evolving advertising capabilities to support a scalable media business. With more than 1.8 million users and partnerships with over 2,500 ISPs, the platform reaches 88% of the country across 4,900+ municipalities.

Working with leading names like Disney, Globo, HBO Max, ESPN and Universal, Watch Brasil combines high-quality content distribution with evolving advertising capabilities to support a scalable media business. For more information, visit Watch.

About Bitmovin

Bitmovin is a leading provider of video streaming solutions for global digital media companies and service providers. The company has been at the forefront of industry innovation and all major developments in the digital video streaming industry.

Bitmovin built the world's first commercial adaptive streaming player and deployed the first software-defined encoding service that runs on any cloud platform. Its cloud-native technology offers the most flexible and scalable media encoding, playback, and analytics solutions available with unparalleled device reach, ease of integration, and world-class customer support.

Bitmovin customers benefit from optimized operations, reduced time-to-market, and the best viewer experience possible. Bitmovin is based in San Francisco, California and Klagenfurt, Austria with offices in Vienna, London, Berlin and Denver. The company has over 400 customers across the globe including ClassPass, BBC, fuboTV, Hulu, and Discovery. For more information, visit https://www.bitmovin.com.