XR Solves the Nightmare of How Advertising Production Crews Get Hired & Paid with Launch of XR Pay App

XR Pay now supports payroll for the entire advertising production ecosystem - from actors and creators to vendors and crew ‍

LOS ANGELES, Calif. - December 11, 2025 - XR (Extreme Reach), the leader in commercial talent payments and advertising operations, today announced the launch of its XR Pay mobile app, modernizing how advertising production crews get hired and paid. The all-in-one platform automates crew onboarding, timecards, and payments through both desktop and mobile experiences. With this launch, XR becomes the only single trusted provider for all commercial production payroll, covering talent both in front of the camera and behind it.

Crew payments are among the most complicated aspects of producing ads. Today, production companies face complex labor laws and union rules, state regulations, competition for crew talent, and punishing schedules and deadlines. To make matters worse, outdated systems that still rely on paper trails can slow down entire shoots and risk campaign launches.

XR Pay for Crew tackles these challenges head-on with an AI-powered platform developed for how crews and production companies work. Built on the same system that powers 80% of commercial talent payments and processes over $1.3 billion annually, it features an easy-to-use web interface for production managers and mobile app for crews. And unlike competitive offerings, XR Pay for Crew delivers both technology and real human support.

• All-in-one crew payroll with union-compliant payments, auditable documentation, and streamlined workflows.

• AI-powered payroll delivers faster with fewer errors and reduces manual work by analyzing and classifying timecards, session reports, production files, and invoices

• New XR mobile app puts the onboarding, time entry, and payments in a crew member's pockets and is available on both Android and IOS

• World-class support helps production companies move faster with fewer delays and real-time troubleshooting

"With the XR Pay app, we're delivering the same speed, simplicity, and trust in payments for talent in front of the camera to the crews working behind it," said John Batter, CEO of XR. "Our platform puts all critical payroll features in one place, right where crews and production teams need them. It's a natural next step that builds on the trust we've earned powering talent payments for the industry's biggest brands and agencies."

Available for iOS and Android, the XR Pay for Crew app lets crew members complete onboarding forms, submit timecards, and track payments - all from a smart phone. For production companies, this means smoother operations and better visibility across crew payments. For crew members, it delivers clarity and confidence that their payments will be handled without hassle or holdup.

XR Pay for Crew is now available to brands and production companies of any size looking to streamline crew payments with speed and clarity.

Learn more about the complete commercial crew payroll solution.

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‍About XR
XR helps brands manage every aspect of their advertising creative, from talent payments and rights to ad delivery, so every ad lands exactly how and where it should. The XR platform powers millions of ad creative assets for the world's top brands, simplifying how marketers version ads, archive content, deliver campaigns, pay talent, and track usage rights, all while saving time and money. Headquartered in New York, XR also has offices in Europe, Asia, and Australia. Learn more at www.xr.global.