09/17/2026 | Press release | Distributed by Public on 09/17/2026 09:25
Ag lending is rapidly evolving, requiring bank leaders to think differently in order to remain competitive as economic shifts, changing borrower expectations, technology advancements, liquidity pressures, and the needs of the next generation of rural borrowers reshape the market. In this live webinar, renowned agricultural economists Dr. David Kohl and Farmer Mac's head of Farm & Ranch Jackson Takach will share their insights on the economic outlook of rural America and the shifting competitive landscape, providing expertise that will help lenders:
Our acclaimed economists will also be available to answer questions and engage with the audience, so be sure to attend this session live.
Winning banks will be the ones prepared to deliver the speed, ease, and flexibility rural customers increasingly expect. Don't miss this opportunity to learn from two of agriculture's leading economic voices how your institution can stay ahead of the competition, strengthen borrower relationships, and remain a go-to lender in your rural community.
Dr. Dave Kohl, professor emeritus, Agricultural and Applied Economics, Virginia Tech, has keen insight into the agriculture industry gained through extensive travel, research, and involvement in ag businesses. He has traveled over 10 million miles, conducted more than 7,000 presentations, and published more than 2,500 articles.
Jackson Takach, Chief Economist & Vice President - Head of Farm & Ranch, leads the Farm & Ranch team, overseeing day-to-day operations, program strategy, and growth, as well as industry analysis and thought leadership on agricultural markets and rural economic conditions, quantitative business data analytics and modeling, and strategic lending partnership development and activation.
Opinions, forecasts, estimates, projections, and other views in this report constitute the current judgment of the author as of the date of this report, do not necessarily reflect the opinions of Farmer Mac or its management, and should not be construed as indicating Farmer Mac's business prospects or expected results. The information contained in this report has been compiled from what Farmer Mac regards as reliable sources. Farmer Mac does not guarantee that the information provided in these materials is accurate, current or suitable for any particular purpose and Farmer Mac disclaims any responsibility for the information, third-party opinions, and data included in this report. Farmer Mac has no obligations to update, modify, or amend this report or to otherwise notify a recipient thereof if any opinion, forecast, or estimate contained herein changes or subsequently becomes inaccurate. Information from this report may be used with proper attribution. Alteration of this report or its content is strictly prohibited.