Meet Luma: Highbeam's AI Finance Team for Consumer Brands

This week Highbeam launched Luma, an AI-powered finance team built for consumer brands.

Highbeam set out to give every SMB and mid-market company access to world-class financial management, starting with banking for consumer brands - a trillion-dollar vertical with complex needs like variable inflows, large working capital swings, and thin margins that has long been underserved by existing financial infrastructure. Today the platform serves over 600 customers representing more than $5B in yearly GMV and is growing 3x year over year.

Luma extends that foundation into the work of the finance function itself. Rather than incrementally improving isolated workflows like AR or bookkeeping, Luma is built to understand the full context and drivers of a business - a platform that can both plan and execute, purpose-built for the security, reliability, and accuracy that financial work demands. At launch, it manages more than 40 workflows specific to consumer brands across the entire finance team.

We've been proud to back Samir and the Highbeam team, and are incredibly excited about the launch of Luma and what it means for consumer brands everywhere.

Read more about the vision behind Luma and how the team built it here.