06/17/2026 | Press release | Archived content
Imagine consolidating retirement accounts-something that historically could take weeks-now completed in just days. Transamerica announced today that it is making this possible with Pearl, The Transamerica Virtual AssistantSM. Pearl is a new, purpose-built digital experience that brings together AI, data and human support in a single, continuous workflow-designed to help retirement plan participants move savings from other retirement accounts into Transamerica with greater speed, simplicity and support.
"At Transamerica, we're enhancing customer experiences and actively fulfilling our commitment to helping people save and invest for their future selves," said Oriana Freidenberg, head of Customer Experience and Marketing at Transamerica. "Pearl makes it easier for our retirement plan participants to take action with clear guidance and timely support-while ensuring a Transamerica representative is readily available if a personal conversation is their preferred choice or the best next step."
A more seamless consolidation journey-built around the participant
Consolidating retirement assets is an important financial decision, but the process has often been fragmented-paperwork, multiple steps, and uncertainty about what comes next. Pearl helps simplify that experience by creating a single, persistent participant space where AI guidance, relevant data and human support are unified-not separated into disconnected channels- keeping participants oriented and moving forward from start to finish.
Participants are guided through key action steps like account verification, document collection and secure transfer of funds. Pearl helps ensure participants know what to do at each stage-reducing confusion, limiting rework and supporting a smoother path to completion.
Pearl is designed with strong safeguards to help protect participant information, including encryption and robust security controls to support privacy and security throughout the experience. Together, these capabilities reflect a platform built to meet the regulatory expectations of the financial services industry.
About Transamerica
Transamerica believes everyone deserves the opportunity to live their best life. As a leading provider of life insurance, retirement, and investment solutions for more than 10 million Americans, we help people make the most of what's important to them.