“iHeartRadio and TikTok LIVE Premiere with Madonna” Set New Viewing Record for the Biggest Ever Artist LIVE on July 2, with over 2.16m Unique Viewers

• Madonna's iHeartRadio and TikTok LIVE received over 5.75m likes and 139,000 comments
• Alongside the iHeartRadio and TikTok LIVE Premiere interview with Madonna, TikTok's Confessions II campaign included immersive 'House of Confessions' superfan pop-ups in New York and London, and a dedicated Confessions II multimedia in-app experience.

Photo Credit: Ricardo Gomes

TikTok has united Madonna fans around the world in celebration of the release of her critically acclaimed new album, Confessions II (Warner Records), through a multi-part global campaign that spans exclusive TikTok LIVE programming, immersive fan experiences, and interactive in-app features, and breaking records in the process. TikTok can today reveal that the "iHeartRadio and TikTok LIVE Premiere with Madonna" was the biggest standalone artist broadcast ever on TikTok LIVE on July 2, with more than 2.1 million viewers worldwide. Throughout the broadcast, fans actively participated by commenting, voting in polls, sharing confessions, and engaging with custom LIVE features, creating one of the platform's biggest music moments to date and generating over 5.75m likes and over 139,000 comments.

The "iHeartRadio and TikTok LIVE Premiere with Madonna" was an exclusive hour-long broadcast on July 2, hosted by Bob The Drag Queen, which gave fans a front-row seat to a candid conversation with Madonna, producer Stuart Price, and Lola Leon, who collaborates with Madonna on "The Test." From the very first beat, the LIVE turned TikTok into a global celebration for millions of viewers worldwide - which was equal parts listening party, fan Q&A, club night, and confession booth. Fans were invited to listen, react, vote, comment, confess, and celebrate in real time, making the broadcast a fully interactive moment for Madonna's worldwide community who turned up in their millions. Additionally, fans could visit iHeartRadio's digital station Hit Nation and use the talkback feature to share their confessions with Madonna. The event was also broadcast on more than 200 iHeartRadio stations nationwide.

Highlights from the LIVE included:

• Madonna and Lola Leon reflected on writing and recording "The Test" together, and Madonna reflected on reuniting with Stuart Price after 15 years, saying their chemistry returned naturally because they have "a really great shorthand for creating music together."
• Madonna spoke about turning grief into art after the loss of her brother Christopher and stepmother while making Confessions II. She spoke candidly about grief while emphasizing celebration, resilience, and continuing forward.
• Madonna connected the album's themes to urgency, self-expression, and refusing to suppress desire. She pushed back against pressure to chase algorithms and trends while making "Bring Your Love" with Sabrina Carpenter, and said she does not want to think about streaming numbers while writing: "I need to tell the story."
• "The time between desire and expressing it is getting shorter and shorter. Just blurt it out now. I don't waste time because time is precious," Madonna said during the broadcast.

Stepping inside the TikTok House of Confessions

The celebration continued all weekend long with TikTok House of Confessions, immersive fan pop-ups in New York City and London inspired by the world of Confessions II.

Located at 188 Lafayette in New York City and The Vinyl Factory in London, each experience invited fans to step inside the album through immersive visuals, curated merchandise - including a limited-edition TikTok vinyl variant, exclusive listening moments, interactive photo opportunities, and creator-first spaces designed for fans to make their own Confessions-inspired content. Across both cities, fans explored the visual world of Confessions II, connected with fellow Madonna fans, and celebrated the album together in person.

Celebrating Confessions II across TikTok

Fans everywhere also enjoyed TikTok's dedicated Confessions II in-app experience, where interactive tasks unlock exclusive rewards, including a custom profile frame inspired by the album. Simply search "Madonna" or "Confessions II" on TikTok to join the experience.

Madonna remains one of the most beloved artists on TikTok, where her community of more than 5.2 million followers continues to rediscover, reinterpret, and celebrate her music. Following the announcement of Confessions II, excitement has continued to build across generations of fans, with creators embracing what's being called a "Madonna Summer."

From trending sounds and iconic visuals to fashion inspiration, fan edits, and merchandise, TikTok continues to be a home for Madonna's global community. With Confessions II, fans around the world came together-both online and in person-to celebrate the next chapter of one of music's most iconic artists.