Zynga Inc.

11/03/2026 | News release | Distributed by Public on 11/04/2026 09:43

CSR2 Partners with SEMA Show as Gaming Partner for Third Consecutive Year

Popular mobile racing game once again teams with Las Vegas' premier automotive convention for the Battle of The Builders competition and in-game ticket giveaway

San Mateo, CA - November 3, 2026 -Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO) and a global leader in interactive entertainment, today announced that CSR2is returning as an official partner of the SEMA show and the prestigious Battle of the Builders showcase.

In a spectacular crossover celebrating custom automotive culture, the digital and real worlds collide at the SEMA Show in the Las Vegas Convention Center. CSR2 will feature prominently throughout the venue on official event screens and advertising placements. As a supporting sponsor of Battle of the Builders, CSR2 will once again bring the winning custom automobile build and a selection of other jaw-dropping creations directly into the game for millions of players worldwide.

To celebrate the partnership, CSR2 also hosted an in-game promotion giving mobile racers the chance to win one of ten Friday show passes, including access to SEMA Fest.

SEMA is the world's largest after market trade show, bringing together thousands of custom builders, manufacturers and enthusiasts to cutting-edge design and innovation. Through educational sessions, product launches and the iconic Battle of the Builders competition, the event represents the pinnacle of custom vehicle craftsmanship.

For CSR2, SEMA provides a unique opportunity to bridge the virtual and offline automotive worlds, bringing together the fantastic creations builders spend thousands of hours putting together for players to virtually race and collect. Following last year's winning build, a Ford Coupe called Fenderless by Rad Rides by Troy, which arrived alongside 11 other custom SEMA cars into the game, CSR2 continues its commitment to bringing the world's most impressive custom builds into the hands of mobile gamers.

"CSR2 has always been about celebrating the artistry and passion behind custom car culture," said James Hans, Executive Director Licensing & Partnerships. "Partnering with SEMA for a third year allows us to showcase these extraordinary builds to millions of players while bringing our community directly into the excitement of Battle of the Builders."

"SEMA is excited to continue our collaboration with CSR2 and bring the creativity and craftsmanship of Battle of the Builders to automotive fans around the world," said RJ de Vera, Vice President of Marketing at SEMA. "By featuring these remarkable vehicles in the game, CSR2 gives a global audience another way to discover the builders, innovation and attention to detail that make the SEMA Show such a powerful showcase for the automotive aftermarket."

CSR2 is available now and is free to download on iOS and Android devices. The game includes optional in-game purchases (including paid random items).

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Zynga is a wholly-owned publishing label of Take-Two Interactive Software, Inc.

ABOUT ZYNGA INC.

Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). With massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 10 billion times on mobile, including CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Game of Thrones: Legends, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Match Factory, Merge Dragons!™, Merge Magic!™, Monster Legends, Screw Jam, Seat Away, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™, and Zynga Poker™. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia. For more information, visitwww.zynga.com or follow Zynga onX,Instagram,Facebook, or theZynga blog

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. We develop and publish products principally through Rockstar Games, 2K, and Zynga. Our strategy is to create hit entertainment experiences, delivered on every platform relevant to our audience through a variety of sound business models. Our pillars - creativity, innovation, and efficiency - guide us as we strive to create the highest quality, most captivating experiences for our consumers. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website athttp://www.take2games.com.

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Zynga Inc. published this content on November 03, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on November 04, 2026 at 15:43 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]