Connect people and spaces with dynamic digital signage

The modern workplace is more than a physical collection of desks and meeting rooms. It's a dynamic collaboration space where video conferencing is essential for connecting colleagues and customers across the world, and that means we have more screens at work than ever before.

But when those screens aren't being used to their full potential, you're missing an opportunity to communicate important information and engage people in your office environment. Korbyt Anywhere's integration with Zoom Rooms can help you turn existing displays into intelligent digital signage that gets the right message in front of the right audience-whether that's in a meeting room, in your front lobby, or on the manufacturing floor.

"Imagine you're walking into a conference room today, and the meeting hasn't started yet. What do you see on that large TV screen? It's probably some static piece of content, not tailored to that building, that room, or even the corporate mission and vision," says Andrew Gildin, vice president of global partners at Korbyt. "What makes our app unique in this scenario is that we can now use this screen as a digital signage media player and deliver targeted communications including; videos, banner layouts, and even business data visualizations to help improve the meeting experience. Meeting room screens can be used for a lot more than just showing webcam feeds and presentations."

Transform the screens in your workplace into dynamic digital signage

Displaying digital signage and on-brand communications on office and meeting room screens might sound simple, but start counting the screens in your workplace. Making each screen relevant to its specific location and the intended audience presents a big scalability challenge.

From Zoom Rooms to video walls, TV screens, kiosks, contact center dashboards, and more, the powerful Korbyt Anywhere CMS allows you to turn each screen into a customized, dynamic content display, showcasing targeted communications that align with your brand and corporate values-all managed from a single platform. Thanks to Korbyt's partnerships with leading hardware and software providers, organizations with complex digital signage estates can use the solution to manage not just Zoom Rooms, but nearly any endpoint with a screen.

You can tailor your content based on location, department, or current company initiatives, so the right messages reach the right audience, whether that's desk workers, frontline employees, CX agents, students, guests, or customers. From videos to data visualizations, Korbyt's integration with Zoom Rooms allows you to display a wide range of content types, keeping the information fresh and engaging. Using a sophisticated playlist builder, you can dynamically assign content to different screens based on predefined rules and logic. And if your organization has hundreds or even thousands of Zoom Rooms, Korbyt offers bulk content deployment and management, significantly reducing the time it takes to push out important communications.

Forging a collaborative partnership between Zoom and Korbyt

Building a digital signage solution that works seamlessly with Zoom Rooms and third-party hardware doesn't happen without a lot of collaboration.

"The overall experience [working with Zoom] was great," says Max Guererro, Director of Product Management at Korbyt. "The documentation was well written. We had Zoom Team Chat channels with the Zoom engineers to help make this as seamless as possible. There were some nights I was working with the team internationally, and we even had someone get on a call to work through some questions. Zoom stands out, far and above."

Building on their strong existing partnership, Korbyt is already looking ahead and continuing to develop new innovations for the Zoom platform. The Korbyt team mentioned a few exciting prospects, including a future Workvivo content integration for enhanced employee engagement, and the possibility of streamlined content creation with Zoom AI Companion. "Our AI strategy is very important," Gildin says, "to bring features like AI-driven content personalization for Zoom digital signage. There are a ton of great opportunities."

Make the most of your digital signage

As organizations continue to navigate the modern hybrid workplace, workplace experience platforms like Korbyt play a critical role in enhancing communication, reinforcing company culture, and optimizing the use of office spaces. If you're using Zoom Rooms and other digital signage in your workplace, check out Korbyt Anywhere to unlock your full communication potential.

Learn more about Korbyt Anywhere on the Zoom App Marketplace.