Stagwell (STGW) Agencies Deliver Impactful Moments During and Surrounding Super Bowl LX

72andSunny, Allison, Anomaly, Code and Theory, Colle McVoy, Crispin, Gold Rabbit Sports, The Harris Poll, HarrisX, HUNTER, JetFuel, The Marketing Cloud's HarrisQuest and The People Platform, Movers+Shakers, SPORT BEACH, and TEAM delivered powerful work before, during, and after the big game

2 Spots Earned Top 10 Honors from USA Today Ad Meter

NEW YORK and SAN FRANCISCO, Feb. 09, 2026 - Stagwell, the global challenger network transforming marketing through AI, made a major impact during Super Bowl LX, with its agencies delivering seven standout commercials during the Big Game for clients including Bud Light, Grubhub, e.l.f. Beauty, Kinder Bueno, Liquid I.V., and the National Football League (NFL).

Beyond the game itself, Stagwell agencies drove buzz with high-profile brand activations, cultural moments, and off-field campaigns across Super Week, supporting clients such as Don Julio, Frank's RedHot, Meta Reality Labs, Perdue, Starbucks, Target and more. On air during the Big Game, Stagwell's creative work earned significant recognition, with 2 commercials landing among the top 10 highest-rated ads in the USA TODAY Ad Meter.

In the days leading up to Super Bowl LX, SPORT BEACH convened industry leaders, athletes, creators, and brands at the SPORT BEACH Clubhouse in San Francisco, built in partnership with TEAM, for conversations and experiences shaping the future of sports marketing.

"I'm proud of the incredible work done by our teams and agencies at Stagwell, and it shows that the combination of the best in creativity and technology is the winning formula for the future," said Mark Penn, Chairman and CEO of Stagwell. "We punched 10 times over our weight at the Super Bowl with 10% or more of the ads."