Shore Fire Media Inc.
05/27/2026 | Press release | Distributed by Public on 05/27/2026 09:49
Entertainment Management Company Vitalize Projects Announces The Launch of New Independent Label Vitalize Records
Country Pop Artist Coleman Rowe Announced as Flagship Signee; Hype House Alum Mia Hayward Enters Distribution Partnership with Label
Led by 23-Year-Old Executive Steff Agathis Behind Talent Including Disney's Asher Angel, Grammy Winning Engineer Juan Razuri, and More
Wednesday, May 27th - Today, full-service entertainment management company Vitalize Projects announces the launch of Vitalize Records , with distribution via Vydia. This newly formed independent label will emphasize artist development from the ground up. Leveraging the acumen and experience of a major label, as well as the tailored, hands-on approach of a boutique, the company will provide A&R, creative direction, and marketing strategy to build long-term, sustainable careers for creatives. Championing an "artist-first" viewpoint, Vitalize Records will act as a trusted close collaborator to acts across its diverse roster.
"I'm incredibly excited for the launch of Vitalize Records. We're continuing to build on everything we've established on the management side, and I'm passionate about developing new acts, creating new music, and building artists through true partnership and collaboration - always putting the artist first, above all else. This is about true artist development, and creating an environment where artists can genuinely grow, evolve, and realize their full creative potential,"says Steff Agathis, CEO of Vitalize Projects and Vitalize Records.
The label comprises rising indie folk singer-songwriter Mia Hayward (for distribution) and buzzing country-pop artist Coleman Rowe , with more signings to be announced in the near future.
Hayward, who recently entered a distribution partnership with Vitalize Records via Vydia, is a digital creator, influencer, and emerging music artist who first rose to prominence as a member of the viral social media collective Hype House , where she has cultivated a loyal following of more than 4 million fans across platforms. Building on her success in the digital space, Hayward is now expanding into music, channeling her audience and creative perspective into a new chapter as a recording artist. Her debut single, "Satisfaction," is out Fri, May 29th.
At 19 years old, Rowe has gained traction and struck a chord with his own audience, attracting 14K followers on TikTok. Blending modern country with classic influences, he delivers emotionally honest songs about love, heartbreak, and young adulthood. Watch him perform here .
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At its core, Vitalize Records carries forward the mission of Vitalize Projects, championing bold artistic expression and an uncompromising dedication to creative authenticity.
Vitalize Projects was founded by 23-year-old music manager and digital strategist Stephanie (Steff) Agathis, known for building artists' careers through culture-driven execution, media visibility, and strategic momentum.
Agathis represents both GRAMMY® Award-winning and -nominated talent under Vitalize Projects. Her clientele spans a dynamic roster of rising and established talent, including Disney alum and actor-musician Asher Angel , known for his roles in DC Extended Universe films Shazam! (2019) and Shazam! Fury of the Gods (2023); melodic EDM artist ZEVY ; Vanderpump Rules actress and emerging recording artist Natalie Maguire ; and Grammy-winning mix engineer and Juan Razuri (Doechii, Isaiah Rashad, Alemeda, Ray Vaughn).
Agathis began her career at age 11 and, by 22, was named to the Forbes 30 Under 30 (2026) list and recognized as a Hits Daily Double "Noisemaker," positioning her among the youngest executives shaping modern music. Her work spans live experiential marketing, broadcast media, and digital growth. She's scaled TikTok campaigns from zero to more than 20,000 organic filter uses and on-screen song shares for an indie artist's single without paid amplification; produced brand activations, including a Halloween pop-up at Schwartz & Sandy's (Vanderpump Rules); secured sync placements on Bravo; and led radio campaigns across iHeartRadio and SiriusXM. Her media and PR efforts for her clients have driven visibility across platforms, including CMA Awards red-carpet coverage, appearances on podcasts such as Pucker Up with Joely Live and Boyfriend Material with Harry Jowsey, and features on TMZ.
Stay tuned for more news and announcements coming soon.
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Steff Agathis | Photo Credit: Nick D'Ermilio |
ABOUT VITALIZE PROJECTS
Vitalize Projects is an entertainment management company representing artists, producers, engineers, and songwriters. With a hands-on, strategy-driven approach, the company focuses on artist development, brand building, and digital marketing to create meaningful, long-term careers. Vitalize Projects operates with an artist-first mindset, working closely with its clients to shape their sound, identity, and trajectory in an evolving music landscape.
ABOUT VITALIZE PROJECTS:
Vitalize Projects is an entertainment management company representing artists, producers, engineers, and songwriters. With a hands-on, strategy-driven approach, the company focuses on artist development, brand building, and digital marketing to create meaningful, long-term careers. Vitalize Projects operates with an artist-first mindset, working closely with its clients to shape their sound, identity, and trajectory in an evolving music landscape.
VITALIZE RECORDS AND VITALIZE PROJECTS ON THE WEB
MIA HAYWARD ON THE WEB
COLEMAN ROWE ON THE WEB
Shore Fire Media Inc. published this content on May 27, 2026, and is solely responsible for the information contained herein. Distributed via Public Technologies (PUBT), unedited and unaltered, on May 27, 2026 at 15:49 UTC. If you believe the information included in the content is inaccurate or outdated and requires editing or removal, please contact us at [email protected]