Patagonia, a work in progress

FOR IMMEDIATE RELEASE

Nov. 12, 2025

Contact: [email protected]

Patagonia, a Work in Progress

VENTURA, Calif. - Fifty-two years after its founding and three years since changing its ownership structure, Patagonia is releasing a report disclosing the company's progress toward using business to implement solutions to the climate and ecological crisis.

Intended as a spin on the typical corporate impact report, Patagonia's Work in Progress Report provides the most comprehensive view of the Ventura-based outdoor apparel company's business impact, ownership structure and environmental giving that it has ever released. As company employees began creating the document a year ago, it became clear the report would need to balance data and metrics with narrative storytelling for context. The name of the report refers to the notion that Patagonia sees itself as an experiment in doing business differently and is a work in progress.

"We want to show our employees, customers and community where we are doing well, and where we have work to do," said Corley Kenna, chief impact and communications officer at Patagonia. "We are not perfect, as this report will show, but we remain steadfastly committed to improving all parts of our business, from making the highest-quality products to supporting our employees and community of activists and ambassadors. This report is a transparency tool, not a victory lap."

In September 2022, Patagonia announced that founder Yvon Chouinard and his family had transferred ownership of the company to the Holdfast Collective and the Patagonia Purpose Trust. The ownership structure allows the company to indefinitely remain bound to its purpose of saving the home planet. Patagonia's excess profits-the money left over after reinvesting into the business-are distributed to Holdfast Collective, a collection of nonprofits that use this money to protect nature and biodiversity.

As a privately held company, annual stakeholder reporting has never been required of Patagonia. Over the years, the company has shared its efforts, both the successes and the shortcomings, via Our Footprint on Patagonia.com, B Corp assessments and other tools. Until now, however, this reporting has been disjointed.

"With this first Work in Progress Report, we're bringing it all together," Kenna said. "Our goal is for our community to read this report and engage in constructive dialogue that can lead to better outcomes for people and the planet."

The report spans fiscal year 2025, from May 1, 2024, to April 30, 2025, with data from previous fiscal years added for context. Key subjects include:

• Responsible business: How Patagonia exists as an experiment in doing business more responsibly.

• Product: How the company makes quality, functional products responsibly, offers repairs and thereby reduces the quantity of items its customers need.

• Community engagement: How the company activates its community to connect with the natural world and become environmental activists.

• Giving ecosystem: How the company uses its resources to find solutions to the climate and ecological crisis.

The report is available at here.

Photos for media usage are available here.

About Patagonia

We're in business to save our home planet. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. As a certified B Corporation and a founding member of 1% for the Planet, the company is recognized internationally for its product quality and environmental activism, as well as its contributions of more than $240 million to environmental organizations. Its unique ownership structure reflects that Earth is its only shareholder: Profits not reinvested back into the business are paid as dividends to protect the planet.

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