National Wildlife Federation, LG Mark Earth Day with focus on Recovering Wildlife, Reconnecting with Nature

ENGLEWOOD CLIFFS, N.J. - For the third consecutive year, LG Electronics the brand synonymous with Life's Good, transformed their campus into a nature sanctuary with an array of conservation activities fueled by brave optimism. From earning Bergen County's First Certified Wildlife Habitat® to recycling more than 3.7 million pounds of e-waste, Earth Day creates a natural inflection point that allows LG employees to get outside, connect with nature and get their hands dirty. As part of this year's celebration, LG is building on its long-standing relationship with National Wildlife Federation and Flat Rock Brook Nature Center to reinforce their commitment to creating a better life for all.

Just a stone's throw from LG's North American Headquarters, Flat Rock Brook is a 150-acre nature preserve and environmental education center in Englewood, NJ.

The raptor aviary at Flat Rock Brook Nature Center houses various species of birds of prey including a Screech Owl, a Great Horned Owl and a Red-tailed Hawk that are non-releasable - as they would not be able to survive on their own in the wild. These resident birds act as ambassadors of their species - teaching thousands of school children, adults and LG employees about the importance of respecting wildlife and protecting their habitats.

"Nature underpins everything in our daily lives, including our food, health, and well-being, and that's why it's so vital to do what we can to protect it. But conservation isn't about saving the world in one sweeping motion, but about finding meaning-and momentum-in the modest, everyday steps that quietly reshape it," said Don Kwack, LG Electronics North American CEO. "By partnering with nonprofit organizations like National Wildlife Federation and Flat Rock Brook, we're expanding hands-on education and volunteer opportunities that restore ecosystems and build a legacy of environmental responsibility for generations to come."

"America's wildlife are in crisis - and we know habitat loss, pollution, and the changing climate threaten our nation's diverse bird populations and the ecosystems they depend upon. American flamingos are not currently endangered - but without investment in habitat restoration they could be at risk," said Collin O'Mara, president and CEO of the National Wildlife Federation. "At this critical moment and in recognition of Earth Day, we all need to rally around conserving and restoring the wildlife and habitats that define our shared outdoor heritage. Thank you to LG for their continued support to educate communities, inspire conservation, and celebrate the beauty and importance of wildlife."

The National Wildlife Federation and LG Electronics also announced that the American Flamingo will be the latest species highlighted in their ongoing wildlife-conservation campaign and on a dynamic display on an innovative and iconic Times Square billboard in New York. The display brings these gentle creatures, selected by community vote, to life through a vibrant anamorphic presentation, highlighting their beauty and the urgent need to protect their habitats.

Additionally, NWF's latest blog explores the uniqueness of the American Flamingo, providing in-depth knowledge about the species. Students and nature enthusiasts can also test their knowledge of the vital species with an interactive American Flamingo Quiz.

To date, LG has pledged $265,000 to the NWF to support K-12 and higher education programs, student-led project engagement, and critical conservation initiatives, including efforts to recover monarch butterfly populations, restore habitats for pollinators and migratory birds, and promote biodiversity.