Great American Insurance Group Joins Forces with Novacore’s Sports and Wellness Program to Deliver Specialized Fitness and Sports Coverage

CINCINNATI, OH - January 20, 2026 - Great American Insurance Group's Specialty Human Services Division, a leader in insurance solutions for the human services sector, and Novacore, a specialty program administrator, are pleased to announce a collaboration to provide comprehensive insurance solutions for sports and wellness organizations nationwide.

The Sports & Wellness Program is designed to meet the unique needs of today's active lifestyle businesses and offers protection for boutique gyms, health clubs, franchise fitness facilities and amateur sports organizations, including camps, leagues and college intramural teams. Coverage is available nationwide through independent insurance agents.

"Studios and wellness facilities are at the heart of healthy communities," said Kevin Duke, Divisional President of Great American Specialty Human Services. "By working with Novacore, we're able to offer coverage that addresses the specific risks and opportunities these businesses face, from group fitness to emerging activities like pickleball."

Adam Blom, Vice President of Novacore's Sports & Wellness Program, added, "Our collaboration with Specialty Human Services reflects a shared commitment to supporting the growth and resilience of the sports and wellness industry. We're excited to help organizations and operators access the coverage and expertise they need to thrive."

Novacore provides expert in-house underwriting and premier risk management services, ensuring comprehensive support and tailored protection while being backed by the AM Best rated "A+" (Superior) carrier strength of Great American Insurance Company. Inquiries about Novacore's Sports & Wellness Insurance Program may be directed to Adam Blom at [email protected].

About Great American Specialty Human Services

Great American Insurance Group's Specialty Human Services is dedicated to providing specialized insurance solutions for organizations that enrich communities and promote well-being. With decades of experience and a focus on service, Specialty Human Services supports a wide range of nonprofits, social service agencies, and wellness businesses. Policies are underwritten by Great American Insurance Company, Great American Alliance Insurance Company, Great American Assurance Company and Great American Insurance Company of New York, authorized insurers in all 50 states and the DC.

About Great American Insurance Group

Great American Insurance Group's roots go back to 1872 with the founding of its flagship company, Great American Insurance Company. Based in Cincinnati, Ohio, the operations of Great American Insurance Group are engaged primarily in property and casualty insurance, focusing on specialized commercial products for businesses. Great American Insurance Company has received an "A" (Excellent) or higher rating from the AM Best Company for over 115 years and is currently rated "A+" (Superior). The members of Great American Insurance Group are subsidiaries of American Financial Group, Inc. (AFG), also based in Cincinnati, Ohio. AFG's common stock is listed and traded on the New York Stock Exchange under the symbol AFG.

About Novacore

Novacore is an independent, next-generation specialty insurance provider with a bold mission: transforming insurance - for agents, carriers, clients and the future. Building on the 35-year track record of NSM Insurance Group, Novacore delivers industry-specific insurance programs through specialized underwriting, advanced technology and trusted carrier relationships. The company partners with more than 20,000 agents nationwide and offers 15+ specialty programs across a diverse set of markets. For more information, visit novacore.com.

Contact:

American Financial Group, Inc.
513-369-5713
[email protected]

Websites:

www.SpecialtyHumanServices.com
www.GAIG.com
www.AFGinc.com
www.SportsWellnessInsure.com